Consumers aren’t backing down from using Google to answer their questions. With more than 40,000 user-activated Google searches every second, the opportunities to reach your target audience has never been better. However, with 2.5 quintillion bytes of data produced daily, it’s easy to for your brand to get lost in the digital clutter. Head into the New Year with an eye on best search engine optimization practices and build brand awareness through a robust SEO marketing strategy boosted by online review collection efforts.

What is SEO in marketing strategy

Once upon a time, an SEO content strategy focused solely on keyword usage. While marketers still rely on solid keyword research, it’s no longer enough to toss in a few well-placed words and expect to break through the content wall and intensive algorithm updates. Best SEO practices focus on user intent and satisfying the end user in search results.

  • SEO helps you rank on search engine result pages, which benefits consumers and gets you in front of those consumers who need your products and services.
  • Correctly done, online review collection boosts your site ranking and shows customers your business is trustworthy.
  • Successful marketing strategies tie together digital platforms with cohesive messaging and backlinking to better the customer experience.

How to use SEO to increase brand awareness

If you create content and don’t get eyes on it, then you’re missing the mark. Today’s SEO marketing strategies include website topic clusters targeting long tail keywords. Plus, we’re still finding out how voice search is changing marketing strategies. However, there are a few essential elements of SEO strategy that haven’t changed dramatically.

Title tags and meta descriptions. Add relevant keywords and a calls-to-action within your metadata to entice searchers (and search engines) to find and recognize your content.

Headers. Use keywords and phrases in your headers to show search engines the relevancy to the content and website. Headers should be easily scannable so that the reader can get the gist of the content quickly.

Internal page linking. Help readers view related content with keyword-specific anchor text. This also shows search engines how your content relates to your website and business as a whole.

Image alt tags. The alt tag provides a brief headline of what the image is in the cases that it isn’t able to be downloaded, and they tell Google how it applies to your site. So toss in a well-placed keyword here, but don’t go overboard. Focus on the user, so it makes sense for both the image presented and the content.

Backlinks from review collection enhance SEO

Search engines use linking and backlinking as a way to determine relevancy and credibility. Since review collection is ongoing, it provides opportunities for increased brand awareness all year long. The more people are discussing your brand, then the more relevant search engines will see your content.

With 2019 marketing stats hitting the news, we know 61 percent of companies consider changes to SEO and search algorithms a top content marketing issue. At the same time, there’s an influx with content hitting the web. More than half of companies increased their content marketing efforts in 2018 and this trend is expected to continue. Make sure your marketing strategy includes updated SEO practices take into account online review collection to increase brand awareness in the New Year.