ConsumerAffairs for Brands Blog

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Digital Marketing, SEO

Traditionally, marketers have keyed in on three stages in the buying process: stimulus, point of sale, and customer experience. After being prompted by stimulus like an advertisement, customers go to ...

Search Engine Marketing, Marketing, SEO

Consumers have changed. The moment of need now outweighs brand loyalty, and research is the first step most consumers take before they make decisions on purchases. Google and other search engines ...