There’s no doubt that the quality of your online reviews matters. It’s great for potential customers to see five-star feedback and read all the reasons that clients enjoy your business. However, you ...
Consumers aren’t backing down from using Google to answer their questions. With more than 40,000 user-activated Google searches every second, the opportunities to reach your target audience has never ...
Search Engine Marketing, Reputation Management, SEO, Website Traffic, ConsumerAffairs
A leader in small business loans and funding procurement, Seek Capital recently partnered with ConsumerAffairs to unlock greater insight on customer experience. Below, Director of SEO Jonathan ...
Digital Marketing, SEO, Customer Reviews, Social Proof
Marketing teams have to pay close attention to online reputation management now more than ever, as even the most successful marketing teams will tell you, it’s consumers, not marketers who truly own ...
Marketing, Reputation Management, SEO, Customer Reviews
Collecting customer reviews can help boost your search engine ranking and build trust among consumers. We know that search engines like reviews, but a successful review-centered SEO strategy is about ...
Customer Service, Marketing, Reputation Management, SEO
Reviews have become the cornerstone of social proof. The psychology behind their power of influence is easy to understand: reviews give consumers a safe place to find trustworthy information on ...
Search Engine Marketing, Marketing, Content Marketing, Digital Marketing, SEO
The statement “content is king” continues to rule in marketing strategy, but getting content to perform effectively requires more than just a knack for high output. Smart content strategy focusing on ...
Search Engine Marketing, Content Marketing, SEO
Everyone wants to be number one, especially when it comes to ranking on search engine results pages (SERPs). Google, which at the beginning of this year owned around 75% of internet search traffic, ...
Traditionally, marketers have keyed in on three stages in the buying process: stimulus, point of sale, and customer experience. After being prompted by stimulus like an advertisement, customers go to ...
Search Engine Marketing, Marketing, SEO
Consumers have changed. The moment of need now outweighs brand loyalty, and research is the first step most consumers take before they make decisions on purchases. Google and other search engines ...
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