ConsumerAffairs for Brands Blog

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Search Engine Marketing, Reputation Management, SEO, Website Traffic, ConsumerAffairs

A leader in small business loans and funding procurement, Seek Capital recently partnered with ConsumerAffairs to unlock greater insight on customer experience. Below, Director of SEO Jonathan ...

Search Engine Marketing, Lead Generation, Website Traffic, Inbound Marketing

You may have heard the old adage it is better to have four quarters than 100 pennies. The message behind the sentiment is there is more value in quality than quantity. The same can be said for ...

Search Engine Marketing, Marketing, Content Marketing, Digital Marketing, SEO

The statement “content is king” continues to rule in marketing strategy, but getting content to perform effectively requires more than just a knack for high output. Smart content strategy focusing on ...

Search Engine Marketing, Content Marketing, Lead Generation

In this age of constant connection, it’s become commonplace to whip out a smartphone and Google a potential purchase. A study from adweek.com last year showed that 81 percent of surveyed consumers do ...

Search Engine Marketing, Content Marketing, SEO

Everyone wants to be number one, especially when it comes to ranking on search engine results pages (SERPs). Google, which at the beginning of this year owned around 75% of internet search traffic, ...

Search Engine Marketing, Content Marketing, Digital Marketing

We’ve spoken to several companies lately spending outsized portions of their digital marketing budgets on pay-per-click advertising with a minimal focus on the impact organic search results could ...

Search Engine Marketing, Digital Marketing, Consumer Behavior

Many pet owners consider their furry companions an extension of their families. And just like with their families, when it comes to what their pets eat, most owners aren’t just grabbing the cheapest ...

Search Engine Marketing, Marketing, SEO

Consumers have changed. The moment of need now outweighs brand loyalty, and research is the first step most consumers take before they make decisions on purchases. Google and other search engines ...