ConsumerAffairs for Brands Blog

Although marketing technology frequently changes, the consumer's need for social proof continues to outweigh other forms of advertising. An article by Psychological Science finds that "Given two products with similar ratings, consumers are

How often do you ask for customer feedback? Making the ask for many businesses poses a challenge. For one, knowing how to ask can be difficult. It takes skill to encourage customers to

In a study by BrightLocal, it was revealed that 80 percent of consumers aged 18-34 have left an online review for a company whose services or goods they’ve purchased. This is a

It’s fair to say that online reviews and online review platforms have changed the industry. Before the birth of third-party review sites, one person’s negative experience with your company would only

What marketing goals are at the top of your list this year? Are you looking to push out improved service and get customers to sign up? Or maybe you’re on the nexus

A good leader is always looking for new ways to grow and expand their business. One way to ensure continued growth is by making, and keeping, customers happy. On average, every satisfied customer

There are few feelings better than finally bringing your inbox to zero. If you work in marketing or customer service, then that’s a high you may never get to experience. In these

Consumer reviews are a powerful marketing tool. They promote They advocate They inspire change They provide social proof Read through the steps below to make sure you’re getting the most out of

We’ve identified the top three ‘reputation killers’ of review and feedback collection.In an age of so-called “fake news”, the credibility of online content (and commerce) is on every consumer’s mind,