ConsumerAffairs for Brands Blog

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Review Collection, Customer Service, Reputation Marketing

Marketing and customer experience go hand in hand. While it hasn’t always been easy to see the relationship, an increase in consumers using user-generated content (often in the form of customer ...

Review Collection, Customer Reviews

Consumer reviews are a powerful marketing tool.  They promote They advocate They inspire change They provide social proof Read through the steps below to make sure you’re getting the most out of your ...

Customer Reviews, Review Collection

We’ve identified the top three ‘reputation killers’ of review and feedback collection.   In an age of so-called “fake news”, the credibility of online content (and commerce) is on every consumer’s ...

Negative Reviews, Review Collection, Ecommerce

Some of the lowest hanging fruit for any company that offers online purchasing is shopping cart abandonment. People load up their cart, go to checkout and then... nothing. This is a great problem to ...

Customer Reviews, Review Collection, Negative Reviews

The landscape of consumer knowledge has drastically changed over the last decade as technology and information are readily available at a consumer’s fingertips. Shoppers desire to do research, come ...

Review Collection, Reputation Marketing, eBook

Crafting the perfect marketing strategy can be a daunting task. Best practices change at an alarming rate and it seems like trendy new tactics pop up every day. But while the industry evolves with ...

Reputation Management, Review Collection, Case Study, Marketing

Consumer Affairs accredited brand Bay Alarm Medical sees continual growth year after year by focusing on building and maintaining their brand reputation and earning trust, a tricky feat when your ...