Reputation Marketing - ConsumerAffairs for Brands Blog

The Next Big Thing In Brand Reputation Management

In traditional marketing, managing a brand’s reputation is left to public relations pros. Today, reputation management is in the hands of web pros. With digital, marketers can shape their message and represent

Reputation Marketing

4 Things to know about customer relationship marketing

You have probably heard that word-of-mouth is the gold standard for getting your brand name out there. After all, the numbers and the logic prove time and time again that when people get

Reputation Marketing

What is Reputation Management? 4 Ways To Boost Your Home Warranty Company's Online Reputation

Find yourself asking what is reputation management? Here are 4 guaranteed ways to use this powerful tool to boost your brand's online image.Are you worried about your brand's online reputation? If you

Negative Reviews

How to know when you have a reputation problem

If your holiday marketing was successful, you may have brought in many new customers this season. As consumers take down their tinsel and jot down their resolutions, they also start talking about the

Negative Reviews

What you don't know CAN hurt you

There’s an old saying that goes “what you don’t know, can’t hurt you,” and while that may be true in terms of gossip and organized crime, it’s definitely NOT

Review Collection

Connect marketing and customer experience to impact the bottom line

Marketing and customer experience go hand in hand. While it hasn’t always been easy to see the relationship, an increase in consumers using user-generated content (often in the form of customer reviews)

Reputation Marketing

How to keep a bad review from ruining your reputation

Ignoring bad customer reviews is a great way to quickly ruin your brand’s reputation. But it doesn’t need to be that way. In fact, handling negative reviews with a level head,

Marketing

4 factors of highly annoying marketing (and what to do instead)

Marketing ≠ AnnoyanceThere’s a reason we fast forward through commercial and click "Skip ad" as soon as we can — marketing efforts can be annoying. As a customer, you get it, but as a

Reputation Management

The ROI of investing in your brand reputation

“It takes 20 years to build a reputation and five minutes to ruin it”- Warren Buffett Think of your business as a pond and your brand reputation as what has the power

Reputation Management

The short and long term ROI of online reputation management

How your brand’s healthy online reputation can equal exponential return on your investment.The world of online commerce and advertising is one that brands and consumers alike are constantly struggling to get

Reputation Marketing

Is your brand due for a health check-up?

Use these four key indicators to determine your brand’s health.Brand health overviewHow do you feel about your cable provider? What one word comes to mind when you think about them? Is

Review Collection

How to increase marketing ROI through review collection [eBook]

Crafting the perfect marketing strategy can be a daunting task. Best practices change at an alarming rate and it seems like trendy new tactics pop up every day. But while the industry evolves

Reputation Marketing

Interested in increasing top-line revenue? Let customers sell for you.

As a sales or business development professional, you know the art of the deal is all about building trust. If prospects trust you, they are more likely to buy from you. Trust is

Consumer Behavior

6 surprising ways collecting reviews can boost your business

From outperforming your competition in organic search to having happier employees, review collection is a powerhouse tool for brands.Most brands understand being engaged with customers online is an important factor in maintaining

Marketing

How Finova Financial is mastering the reputation marketing revolution

Finova Financial, the industry’s first cloud and mobile-based consumer lending platform, recently partnered with ConsumerAffairs, becoming an accredited brand on the platform. Citing ConsumerAffairs’ dedication to helping consumers as a core hallmark

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