ConsumerAffairs for Brands Blog

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Review Collection, Customer Service, Reputation Marketing

Marketing and customer experience go hand in hand. While it hasn’t always been easy to see the relationship, an increase in consumers using user-generated content (often in the form of customer ...

Reputation Marketing

Ignoring bad customer reviews is a great way to quickly ruin your brand’s reputation. But it doesn’t need to be that way. In fact, handling negative reviews with a level head, and the right amount of ...

Marketing, Digital Marketing, Reputation Marketing

Marketing ≠ Annoyance  There’s a reason we fast forward through commercial and click "Skip ad" as soon as we can — marketing efforts can be annoying. As a customer, you get it, but as a marketer, you ...

Reputation Management, Reputation Marketing

“It takes 20 years to build a reputation and five minutes to ruin it”- Warren Buffett  

Reputation Management, Reputation Marketing, Customer Reviews

How your brand’s healthy online reputation can equal exponential return on your investment.

Reputation Marketing

Use these four key indicators to determine your brand’s health.

Review Collection, Reputation Marketing, eBook

Crafting the perfect marketing strategy can be a daunting task. Best practices change at an alarming rate and it seems like trendy new tactics pop up every day. But while the industry evolves with ...

Reputation Marketing, Reputation Management

As a sales or business development professional, you know the art of the deal is all about building trust. If prospects trust you, they are more likely to buy from you. Trust is the foundation of ...

Consumer Behavior, Reputation Marketing, Customer Reviews, Customer Service

From outperforming your competition in organic search to having happier employees, review collection is a powerhouse tool for brands. Most brands understand being engaged with customers online is an ...

Marketing, Consumer Behavior, Reputation Marketing, Reputation Management

Finova Financial, the industry’s first cloud and mobile-based consumer lending platform, recently partnered with ConsumerAffairs, becoming an accredited brand on the platform.