ConsumerAffairs for Brands Blog

Stay updated with latest blog posts

Marketing, Reputation Marketing

You have probably heard that word-of-mouth is the gold standard for getting your brand name out there. After all, the numbers and the logic prove time and time again that when people get ...

Reputation Management, Reputation Marketing

 Find yourself asking what is reputation management? Here are 4 guaranteed ways to use this powerful tool to boost your brand's online image.   

Reputation Marketing, Negative Reviews

If your holiday marketing was successful, you may have brought in many new customers this season. As consumers take down their tinsel and jot down their resolutions, they also start talking about the ...

Reputation Marketing, Customer Reviews, Negative Reviews

There’s an old saying that goes “what you don’t know, can’t hurt you,” and while that may be true in terms of gossip and organized crime, it’s definitely NOT true in business. In the age of the ...

Customer Service, Reputation Marketing, Review Collection

Marketing and customer experience go hand in hand. While it hasn’t always been easy to see the relationship, an increase in consumers using user-generated content (often in the form of customer ...

Reputation Marketing

Ignoring bad customer reviews is a great way to quickly ruin your brand’s reputation. But it doesn’t need to be that way. In fact, handling negative reviews with a level head, and the right amount of ...

Marketing, Digital Marketing, Reputation Marketing

Marketing ≠ Annoyance  There’s a reason we fast forward through commercial and click "Skip ad" as soon as we can — marketing efforts can be annoying. As a customer, you get it, but as a marketer, you ...

Reputation Management, Reputation Marketing

“It takes 20 years to build a reputation and five minutes to ruin it”- Warren Buffett  

Reputation Management, Reputation Marketing, Customer Reviews

How your brand’s healthy online reputation can equal exponential return on your investment.

Reputation Marketing

Use these four key indicators to determine your brand’s health.