ConsumerAffairs for Brands Blog

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Reputation Management, Customer Reviews, Negative Reviews, Customer Service

No matter how good of a job you do of serving your customers, bad reviews are part of doing business in this increasingly connected world. Maybe a customer was having a bad day and is looking for ...

Reputation Marketing, Reputation Management

As a sales or business development professional, you know the art of the deal is all about building trust. If prospects trust you, they are more likely to buy from you. Trust is the foundation of ...

Marketing, Reputation Management, Digital Marketing, Customer Service

Solar Eclipse and lots of Weird Tricks to Convert Leads What an excellent week in NYC! Not only did we have the opportunity to witness the first total solar eclipse visible from the contiguous United ...

Customer Service, Customer Reviews, Reputation Management, Negative Reviews

“Your most unhappy customers are your greatest source of learning.” -Bill Gates At the core of every business is a desire to improve the products, services, and operations that drive productivity. To ...

Customer Reviews, Reputation Management

While many factors play into a brand’s search engine page rank, reviews and ratings are a big part of the mix. Factors like the number and sentiment of reviews as well as the authority and diversity ...

Customer Service, Reputation Management

Time to re-evaluate your customer feedback collection strategies. Customer surveys can be an incredibly helpful tool, but just sending them out of habit without a carefully crafted, strategic and ...

SEO, Marketing, Reputation Management, Customer Reviews

Collecting customer reviews can help boost your search engine ranking and build trust among consumers. We know that search engines like reviews, but a successful review-centered SEO strategy is about ...

Marketing, Reputation Management, Digital Marketing, Customer Service

Using reviews as more than a customer service tool can allow your brand to collect crucial data to inform decisions and enable growth. Like a solid marketing strategy and reliable analytics, customer ...

Customer Service, Buying Cycle, Reputation Management

Taking a critical eye to reviews about your brand is a little thing that makes a big impact. You’ve set up a few feedback channels and you’re seeing a steady stream of reviews come in about your ...

Marketing, Case Study, Reputation Management, Customer Service

Reverse mortgage lender leader Finance of America Reverse recently partnered with ConsumerAffairs to unlock greater insight on customer experience. Below, AVP of Digital Marketing Steven Cooley ...