Reputation Management The Next Big Thing In Brand Reputation Management In traditional marketing, managing a brand’s reputation is left to public relations pros. Today, reputation management is in the hands of web pros. With digital, marketers can shape their message and represent
Reputation Management 5 Things You Need To Know About Online Reputation Does online reputation matter to your bottom line? Two different surveys by Deloitte answer this question with a resounding yes! Their Strategy and Risk assessment proves that “Reputation makes up over 25% of
Reputation Management See The ROI Of Investing In Your Brand Reputation It takes one viral tweet to damage your brand reputation. Along with an unhappy customer, your negative story also captures the attention of many others. Once you add in a few unresolved reviews,
Reputation Management 4 Ways to succeed in online reputation management Word-of-mouth spreads quickly, and reputation management depends on responding to what others are saying. With review collection, sales professionals can guide the conversation surrounding their brand. More importantly, by keeping your ear to
Reputation Management Who is reading your company reviews? If you’re hungry for feedback about your business and always looking for ways to improve, you’re probably pouring over every word of each online review you receive. You might bask in
B2B Marketing Are you losing customers to your competition? “Excellent customer service is the number one job in any company! It is the personality of the company and the reason customers come back,” Connie Elder, CEO, and Founder of Peak 10 Skin
Customer Engagement The customer experience is in your hands In a recent study, PwC found that only 49 percent of U.S. consumers say companies provide a good customer experience, and a whopping 73 percent feel customer experience influences their purchasing decisions.
Reputation Marketing What is Reputation Management? 4 Ways To Boost Your Home Warranty Company's Online Reputation Find yourself asking what is reputation management? Here are 4 guaranteed ways to use this powerful tool to boost your brand's online image.Are you worried about your brand's online reputation? If you
Reputation Management Why Ignoring Your Online Reputation Will Cost You In 2018, online holiday shopping sales are expected to top $123.4 billion. This staggering number is a clear indicator that online shopping is not just a trend, but a way of life
ConsumerAffairs Three Organic Ways to Improve Your Brand on Google A leader in small business loans and funding procurement, Seek Capital recently partnered with ConsumerAffairs to unlock greater insight on customer experience. Below, Director of SEO Jonathan Zacharias shares how to build trust
Reputation Management 3 easy ways to track your brand's reputation online Your online reputation can make or break your business. It’s crucial not only to cultivate a collection of unbiased customer-driven content about your brand online through reviews and testimonials, but also to
ConsumerAffairs Brand Q&A: Webroot AntiVirus ConsumerAffairs accredited brand Webroot drives customer satisfaction with a dedicated reputation management strategy. Webroot is an award-winning cybersecurity company with over ten years of experience in threat intelligence services. Webroot’s cloud-based program
Marketing 7 easy ways to leverage customer reviews in your marketing efforts Customer-centric stories make for compelling content. Are you making the most them? While not surprising to most, it may be disheartening to some marketers to realize a brand’s voice is no longer
Customer Service Unhappy Customers = opportunity “Your most unhappy customers are your greatest source of learning.” -Bill Gates At the core of every business is a desire to improve the products, services, and operations that drive productivity. To get
Reputation Management The ROI of investing in your brand reputation “It takes 20 years to build a reputation and five minutes to ruin it”- Warren Buffett Think of your business as a pond and your brand reputation as what has the power
Negative Reviews Keep calm and read on: explore the 5 W’s of negative consumer reviews Knowledge is power. When you have a comprehensive understanding of negative reviews, you’ll be less likely to over (or under) react toward them. More importantly, you'll have a better understanding of where
Reputation Management The short and long term ROI of online reputation management How your brand’s healthy online reputation can equal exponential return on your investment.The world of online commerce and advertising is one that brands and consumers alike are constantly struggling to get
Reputation Management 6 ways to handle negative reviews No matter how good of a job you do of serving your customers, bad reviews are part of doing business in this increasingly connected world. Maybe a customer was having a bad day
Reputation Marketing Interested in increasing top-line revenue? Let customers sell for you. As a sales or business development professional, you know the art of the deal is all about building trust. If prospects trust you, they are more likely to buy from you. Trust is
Marketing ConsumerAffairs at LeadsCon Connect to Convert 2017 Solar Eclipse and lots of Weird Tricks to Convert LeadsWhat an excellent week in NYC! Not only did we have the opportunity to witness the first total solar eclipse visible from the contiguous
Customer Service Unhappy customers = opportunity “Your most unhappy customers are your greatest source of learning.” -Bill GatesAt the core of every business is a desire to improve the products, services, and operations that drive productivity. To get better,
Customer Reviews Little number, big impact: the science of star ratings While many factors play into a brand’s search engine page rank, reviews and ratings are a big part of the mix. Factors like the number and sentiment of reviews as well as
Customer Service Are you asking the right questions? Your guide to collecting impactful feedback from your customers. Time to re-evaluate your customer feedback collection strategies.Customer surveys can be an incredibly helpful tool, but just sending them out of habit without a carefully crafted, strategic and actionable collection of questions
SEO Checklist: How to get more reviews for your brand Collecting customer reviews can help boost your search engine ranking and build trust among consumers.We know that search engines like reviews, but a successful review-centered SEO strategy is about more than just
Marketing 4 reasons you need to start collecting customer feedback today Using reviews as more than a customer service tool can allow your brand to collect crucial data to inform decisions and enable growth.Like a solid marketing strategy and reliable analytics, customer feedback
