ConsumerAffairs for Brands Blog

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Reputation Management, Reputation Marketing

In traditional marketing, managing a brand’s reputation is left to public relations pros. Today, reputation management is in the hands of web pros. With digital, marketers can shape their message and ...

Reputation Management, Review Collection

Does online reputation matter to your bottom line? Two different surveys by Deloitte answer this question with a resounding yes! Their Strategy and Risk assessment proves that “Reputation makes up ...

Reputation Management

It takes one viral tweet to damage your brand reputation. Along with an unhappy customer, your negative story also captures the attention of many others. Once you add in a few unresolved reviews, ...

Reputation Management

Word-of-mouth spreads quickly, and reputation management depends on responding to what others are saying. With review collection, sales professionals can guide the conversation surrounding their ...

Reputation Management

If you’re hungry for feedback about your business and always looking for ways to improve, you’re probably pouring over every word of each online review you receive. You might bask in the praise and ...

Reputation Management, B2B Marketing

“Excellent customer service is the number one job in any company! It is the personality of the company and the reason customers come back,” Connie Elder, CEO, and Founder of Peak 10 Skin says.

Reputation Management, Customer Engagement

In a recent study, PwC found that only 49 percent of U.S. consumers say companies provide a good customer experience, and a whopping 73 percent feel customer experience influences their purchasing ...

Reputation Management, Reputation Marketing

 Find yourself asking what is reputation management? Here are 4 guaranteed ways to use this powerful tool to boost your brand's online image.   

Reputation Management, Sales, Leadership

In 2018, online holiday shopping sales are expected to top $123.4 billion. This staggering number is a clear indicator that online shopping is not just a trend, but a way of life that’s here to stay.

Search Engine Marketing, Reputation Management, SEO, Website Traffic, ConsumerAffairs

A leader in small business loans and funding procurement, Seek Capital recently partnered with ConsumerAffairs to unlock greater insight on customer experience. Below, Director of SEO Jonathan ...