ConsumerAffairs for Brands Blog

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Customer Reviews, Negative Reviews

If you manage your company’s social media accounts, you may be familiar with the knot in your stomach that appears when you see a negative review. Regardless of what causes the one-star rating or ...

Customer Reviews, Negative Reviews

Did you know that 82 percent of shoppers specifically seek out negative reviews? Buyers depend on peer-to-peer evaluations for research, and consequently, they seek out a variety of opinions before ...

Reputation Marketing, Negative Reviews

If your holiday marketing was successful, you may have brought in many new customers this season. As consumers take down their tinsel and jot down their resolutions, they also start talking about the ...

Reputation Marketing, Customer Reviews, Negative Reviews

There’s an old saying that goes “what you don’t know, can’t hurt you,” and while that may be true in terms of gossip and organized crime, it’s definitely NOT true in business. In the age of the ...

Negative Reviews

Why do people post negative reviews? According to a research conducted TNS NIPO, 30% of people post online reviews or social media comments about brands to vent negative feelings, while 23% post ...

Incentivized Reviews, Customer Reviews, Negative Reviews

We know that nobody's perfect, so why do we expect our businesses to be, especially when it comes to star ratings? Encouraging honest feedback (the good, the bad, and the ugly) demonstrates ...

Ecommerce, Review Collection, Negative Reviews

Some of the lowest hanging fruit for any company that offers online purchasing is shopping cart abandonment. People load up their cart, go to checkout and then... nothing. This is a great problem to ...

Review Collection, Customer Reviews, Negative Reviews

The landscape of consumer knowledge has drastically changed over the last decade as technology and information are readily available at a consumer’s fingertips. Shoppers desire to do research, come ...

Reputation Management, Negative Reviews

Knowledge is power. When you have a comprehensive understanding of negative reviews, you’ll be less likely to over (or under) react toward them. More importantly, you'll have a better understanding ...