ConsumerAffairs for Brands Blog

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SEO, Reputation Management, Marketing, Customer Service

Reviews have become the cornerstone of social proof. The psychology behind their power of influence is easy to understand: reviews give consumers a safe place to find trustworthy information on ...

Reputation Management, Review Collection, Case Study, Marketing

Consumer Affairs accredited brand Bay Alarm Medical sees continual growth year after year by focusing on building and maintaining their brand reputation and earning trust, a tricky feat when your ...

Marketing, Reputation Management

When a consumer’s first stop is Google, online reputation management can be critical to the success of a brand. Which begs the question: what do you do when your online reviews suck?   When a ...

Marketing, Incentivized Reviews, Reputation Management, Customer Reviews

Amazon just banned incentivized reviews from their website. What can your brand learn from the decision? As reported in TechCrunch earlier this month, Amazon recently made the decision to ban all ...

Marketing, Customer Reviews, Reputation Management

You’re hard at work perfecting your product. You’re developing excellent systems and are dedicated to customer satisfaction. It seems you’re doing all the right things and you’re excited about the ...

Marketing, Reputation Management, Digital Marketing

So, what is online reputation management, anyway? Reputation management is a method of affecting public perception about a given brand through the monitoring of and active engagement with ...

Marketing, Consumer Behavior, Reputation Marketing, Reputation Management

Finova Financial, the industry’s first cloud and mobile-based consumer lending platform, recently partnered with ConsumerAffairs, becoming an accredited brand on the platform.  

Marketing, Customer Reviews, Customer Service

The customer review is becoming a cornerstone of marketing initiatives as it ties together advertising, credible sources, and social dynamics in one platform, often serving as the reason for why a ...

Marketing, Case Study, Reputation Management, Customer Service

ConsumerAffairs accredited brand Independent Home finds continued success and increased customer satisfaction with a dedicated reputation management effort. An engaged profile on ConsumerAffairs ...

Content Marketing, SEO, Search Engine Marketing, Digital Marketing, Marketing

The statement “content is king” continues to rule in marketing strategy, but getting content to perform effectively requires more than just a knack for high output. Smart content strategy focusing on ...