ConsumerAffairs for Brands Blog

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Marketing, Consumer Behavior, Incentivized Reviews, Customer Reviews

With companies like Amazon making the move to ban incentivized reviews, the power shift from brands to consumers is more apparent than ever.  

Marketing, Reputation Management, SEO, Customer Reviews

Collecting customer reviews can help boost your search engine ranking and build trust among consumers. We know that search engines like reviews, but a successful review-centered SEO strategy is about ...

Customer Service, Marketing, Reputation Management, Digital Marketing

Using reviews as more than a customer service tool can allow your brand to collect crucial data to inform decisions and enable growth. Like a solid marketing strategy and reliable analytics, customer ...

Customer Service, Marketing, Reputation Management, Case Study

Reverse mortgage lender leader Finance of America Reverse recently partnered with ConsumerAffairs to unlock greater insight on customer experience. Below, AVP of Digital Marketing Steven Cooley ...

Customer Service, Marketing, Reputation Management, SEO

Reviews have become the cornerstone of social proof. The psychology behind their power of influence is easy to understand: reviews give consumers a safe place to find trustworthy information on ...

Marketing, Reputation Management, Review Collection, Case Study

Consumer Affairs accredited brand Bay Alarm Medical sees continual growth year after year by focusing on building and maintaining their brand reputation and earning trust, a tricky feat when your ...

Marketing, Reputation Management

When a consumer’s first stop is Google, online reputation management can be critical to the success of a brand. Which begs the question: what do you do when your online reviews suck?   When a ...

Marketing, Reputation Management, Incentivized Reviews, Customer Reviews

Amazon just banned incentivized reviews from their website. What can your brand learn from the decision? As reported in TechCrunch earlier this month, Amazon recently made the decision to ban all ...

Marketing, Reputation Management, Customer Reviews

You’re hard at work perfecting your product. You’re developing excellent systems and are dedicated to customer satisfaction. It seems you’re doing all the right things and you’re excited about the ...

Marketing, Reputation Management, Digital Marketing

So, what is online reputation management, anyway? Reputation management is a method of affecting public perception about a given brand through the monitoring of and active engagement with ...