Search Engine Marketing 4 Tactics To Boost Your Brand Visibility Tara-Nicholle Nelson, CEO of Transformational Customer Insights, encourages businesses to leverage the true power of brand visibility. “You cannot buy engagement. You have to build engagement,” she says. The former VP of marketing
Marketing The Best Subject Lines To Get Your Customers To Leave A Review Online brand, Etsy, gets customer reviews for 25% of their purchases. How? Neil Patel says it's because they "asked their customers to leave a review with a follow-up email or text message." When
Marketing Social Listening: What It Is and How to Maximize On It What comes to mind when you hear “social media?” You most likely think photos and comments, or content creation and community management. With social media being so visual, it’s easy to see
Marketing How To Get More Results Out Of Your Marketing As marketing budgets expand, executives’ expectations rise. Data from the 2018 Gartner CEO and Senior Business Executive Survey shows that “57 percent of CEOs will increase their marketing budget this year,” putting pressure
Reviews 8 Undeniable Reasons To Love Review Collection The majority of consumers read reviews before ever clicking over to your website, which makes review collection essential for every company. However, you’ll find that reviews benefit your business at all levels
Marketing Marketing through summertime (while keeping your sanity) With the excitement of spring and summer comes a frenzy of activity. Marketers put their marketing skills on the line as they strive to exceed expectations and nail goals. A strong branding strategy
Customer Service Why Marketing, Sales and Customer Service should collaborate Oftentimes marketing, sales and customer service departments work in silos: they’re each focused on their individual strengths, leaving little understanding of the process happening at neighboring desks. While encouraging teams to focus
Reputation Marketing 4 Things to know about customer relationship marketing You have probably heard that word-of-mouth is the gold standard for getting your brand name out there. After all, the numbers and the logic prove time and time again that when people get
Marketing Net Promoter Score (NPS) - Why it matters Whether you want to measure customer service or build your persona, the Net Promoter Score (NPS) provides you with the data to direct your marketing strategy. HubSpot defines NPS as, “a customer satisfaction
Marketing 5 Habits of Highly Successful Marketers What’s your word for 2019? For highly successful marketers it’s intention. With 2019 in full force, the goal for many marketing professionals is to reflect, improve and build upon what’s
Marketing Marketing strategies to start 2019 on the right foot Did you set resolutions for your company in 2019? While many people use the new year as a time to reflect on what personal changes they wish to make, the occasion is also
Marketing 3 questions every marketer should be able to answer Do a quick search for “questions every marketer should be able to answer” and you’ll quickly be overwhelmed with everyone’s thoughts on the role we play as marketers today (some are
Marketing 7 easy ways to leverage customer reviews in your marketing efforts Customer-centric stories make for compelling content. Are you making the most them? While not surprising to most, it may be disheartening to some marketers to realize a brand’s voice is no longer
Marketing 5 Habits of Highly Effective Marketers If you ask most young kids what they want to be when they grow up you will likely hear an answer along the lines of police officer, doctor, or astronaut. You probably wouldn’
Marketing 4 factors of highly annoying marketing (and what to do instead) Marketing ≠ AnnoyanceThere’s a reason we fast forward through commercial and click "Skip ad" as soon as we can — marketing efforts can be annoying. As a customer, you get it, but as a
Marketing ConsumerAffairs at LeadsCon Connect to Convert 2017 Solar Eclipse and lots of Weird Tricks to Convert LeadsWhat an excellent week in NYC! Not only did we have the opportunity to witness the first total solar eclipse visible from the contiguous
Marketing How to reach customers at every stage of the buying cycle The buying cycle is a familiar concept: a user recognizes they have a need and sets out to find a solution which culminates in the purchase of a product of service. While many
Marketing What’s the big deal with incentivized reviews? With companies like Amazon making the move to ban incentivized reviews, the power shift from brands to consumers is more apparent than ever. These new policies, aimed at eliminating potentially biased content, embrace
SEO Checklist: How to get more reviews for your brand Collecting customer reviews can help boost your search engine ranking and build trust among consumers.We know that search engines like reviews, but a successful review-centered SEO strategy is about more than just
Marketing 4 reasons you need to start collecting customer feedback today Using reviews as more than a customer service tool can allow your brand to collect crucial data to inform decisions and enable growth.Like a solid marketing strategy and reliable analytics, customer feedback
Marketing Finance of America Reverse leads with transparency in an industry susceptible to public skepticism Reverse mortgage lender leader Finance of America Reverse recently partnered with ConsumerAffairs to unlock greater insight on customer experience. Below, AVP of Digital Marketing Steven Cooley shares more about the company’s decision
SEO Want to rank higher in organic search? Get more reviews. Reviews have become the cornerstone of social proof. The psychology behind their power of influence is easy to understand: reviews give consumers a safe place to find trustworthy information on products and brands
Reputation Management Bay Alarm Medical focuses on trust and credibility to drive sales and ensure satisfaction Consumer Affairs accredited brand Bay Alarm Medical sees continual growth year after year by focusing on building and maintaining their brand reputation and earning trust, a tricky feat when your product has a
Marketing How to improve, fix or recover online reputation When a consumer’s first stop is Google, online reputation management can be critical to the success of a brand. Which begs the question: what do you do when your online reviews suck?
Marketing Are incentivized reviews making your brand less trustworthy? Amazon just banned incentivized reviews from their website. What can your brand learn from the decision?As reported in TechCrunch earlier this month, Amazon recently made the decision to ban all brand incentivized
