ConsumerAffairs for Brands Blog

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Marketing

Do a quick search for “questions every marketer should be able to answer” and you’ll quickly be overwhelmed with everyone’s thoughts on the role we play as marketers today (some are pretty ...

Marketing, Reputation Management, Ecommerce, Customer Engagement, Customer Reviews

Customer-centric stories make for compelling content. Are you making the most them?  

Marketing

If you ask most young kids what they want to be when they grow up you will likely hear an answer along the lines of police officer, doctor, or astronaut. You probably wouldn’t hear any of them say ...

Marketing, Digital Marketing, Reputation Marketing

Marketing ≠ Annoyance  There’s a reason we fast forward through commercial and click "Skip ad" as soon as we can — marketing efforts can be annoying. As a customer, you get it, but as a marketer, you ...

Customer Service, Marketing, Reputation Management, Digital Marketing

Solar Eclipse and lots of Weird Tricks to Convert Leads What an excellent week in NYC! Not only did we have the opportunity to witness the first total solar eclipse visible from the contiguous United ...

Marketing, Content Marketing, Buying Cycle

The buying cycle is a familiar concept: a user recognizes they have a need and sets out to find a solution which culminates in the purchase of a product of service. While many variations of the exact ...

Marketing, Consumer Behavior, Incentivized Reviews, Customer Reviews

With companies like Amazon making the move to ban incentivized reviews, the power shift from brands to consumers is more apparent than ever.  

Marketing, Reputation Management, SEO, Customer Reviews

Collecting customer reviews can help boost your search engine ranking and build trust among consumers. We know that search engines like reviews, but a successful review-centered SEO strategy is about ...

Customer Service, Marketing, Reputation Management, Digital Marketing

Using reviews as more than a customer service tool can allow your brand to collect crucial data to inform decisions and enable growth. Like a solid marketing strategy and reliable analytics, customer ...

Customer Service, Marketing, Reputation Management, Case Study

Reverse mortgage lender leader Finance of America Reverse recently partnered with ConsumerAffairs to unlock greater insight on customer experience. Below, AVP of Digital Marketing Steven Cooley ...