ConsumerAffairs for Brands Blog

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Marketing, Content Marketing

As marketing budgets expand, executives’ expectations rise. Data from the 2018 Gartner CEO and Senior Business Executive Survey shows that “57 percent of CEOs will increase their marketing budget ...

Marketing, Review Collection

The majority of consumers read reviews before ever clicking over to your website, which makes review collection essential for every company. However, you’ll find that reviews benefit your business at ...

Marketing, Digital Marketing, Review Collection

With the excitement of spring and summer comes a frenzy of activity. Marketers put their marketing skills on the line as they strive to exceed expectations and nail goals. A strong branding strategy ...

Customer Service, Marketing, Sales

Oftentimes marketing, sales and customer service departments work in silos: they’re each focused on their individual strengths, leaving little understanding of the process happening at neighboring ...

Marketing, Reputation Marketing

You have probably heard that word-of-mouth is the gold standard for getting your brand name out there. After all, the numbers and the logic prove time and time again that when people get ...

Marketing, Customer Retention

Whether you want to measure customer service or build your persona, the Net Promoter Score (NPS) provides you with the data to direct your marketing strategy. HubSpot defines NPS as, “a customer ...

Marketing, Digital Marketing

What’s your word for 2019? For highly successful marketers it’s intention. With 2019 in full force, the goal for many marketing professionals is to reflect, improve and build upon what’s already been ...

Marketing, B2B Marketing

Did you set resolutions for your company in 2019? While many people use the new year as a time to reflect on what personal changes they wish to make, the occasion is also a great time to re-examine ...

Marketing

Do a quick search for “questions every marketer should be able to answer” and you’ll quickly be overwhelmed with everyone’s thoughts on the role we play as marketers today (some are pretty ...

Marketing, Reputation Management, Ecommerce, Customer Engagement, Customer Reviews

Customer-centric stories make for compelling content. Are you making the most them?