ConsumerAffairs for Brands Blog

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Search Engine Marketing, Marketing, Content Marketing, Review Collection

Tara-Nicholle Nelson, CEO of Transformational Customer Insights, encourages businesses to leverage the true power of brand visibility. “You cannot buy engagement. You have to build engagement,” she ...

Marketing, Review Collection

Online brand, Etsy, gets customer reviews for 25% of their purchases. How? Neil Patel says it's because they "asked their customers to leave a review with a follow-up email or text message." When you ...

Marketing, Digital Marketing

What comes to mind when you hear “social media?” You most likely think photos and comments, or content creation and community management. With social media being so visual, it’s easy to see how these ...

Marketing, Content Marketing

As marketing budgets expand, executives’ expectations rise. Data from the 2018 Gartner CEO and Senior Business Executive Survey shows that “57 percent of CEOs will increase their marketing budget ...

Marketing, Review Collection

The majority of consumers read reviews before ever clicking over to your website, which makes review collection essential for every company. However, you’ll find that reviews benefit your business at ...

Marketing, Digital Marketing, Review Collection

With the excitement of spring and summer comes a frenzy of activity. Marketers put their marketing skills on the line as they strive to exceed expectations and nail goals. A strong branding strategy ...

Customer Service, Marketing, Sales

Oftentimes marketing, sales and customer service departments work in silos: they’re each focused on their individual strengths, leaving little understanding of the process happening at neighboring ...

Marketing, Reputation Marketing

You have probably heard that word-of-mouth is the gold standard for getting your brand name out there. After all, the numbers and the logic prove time and time again that when people get ...

Marketing, Customer Retention

Whether you want to measure customer service or build your persona, the Net Promoter Score (NPS) provides you with the data to direct your marketing strategy. HubSpot defines NPS as, “a customer ...

Marketing, Digital Marketing

What’s your word for 2019? For highly successful marketers it’s intention. With 2019 in full force, the goal for many marketing professionals is to reflect, improve and build upon what’s already been ...