Search Engine Marketing How To Win Big In The Flower Delivery Industry The US floral gifting market is estimated to bring in $16 billion in revenue by 2023, providing ample opportunities for online flower delivery companies. However, competition is stiff. According to IBISWorld, “Over the
Lead Generation The Ultimate Cheat Sheet To Lead Generation Lead generation is key to the marketing funnel. Though there are still very strong traditional strategies, those like TV ads and print are going out the door. But there are a growing number
Lead Generation Lead Generation and Online Dating - How They Are Similar Lead generation and online dating are strikingly similar. While users on Tinder or Match.com may not be busting out the data analytics tools or buyer personas, they still have similar journeys. Both
Lead Generation Is Your Lead Response Time Hurting Your Business? As marketing and sales professionals, you’ve undoubtedly heard about the five-minute lead response time from a Harvard Business Review study. Since 2011, many businesses replicated this survey in various ways. All found
Lead Generation How to generate high quality leads Although advanced technology and automation helps marketers generate high-quality leads, HubSpot reports that “63 percent of companies identify lead generation as a top marketing challenge.” With the rapid advancement of the omnichannel experience
Lead Generation Identifying leads at each stage of the sales funnel Do you currently know where in the purchasing journey your buyers are? While the buyer’s journey isn’t as riddled with complex villains and obstacles like fairy tale adventures, it is still
Lead Generation How to identify bottom of the funnel leads (and where to find them) Every marketer wants to bring more qualified leads to sales, and ultimately drive more conversions from these leads. In fact, if you’re in marketing, success in your role is likely dependent on
Lead Generation Why your website traffic numbers don’t matter You may have heard the old adage it is better to have four quarters than 100 pennies. The message behind the sentiment is there is more value in quality than quantity. The same
Content Marketing Generate more quality customer leads In this age of constant connection, it’s become commonplace to whip out a smartphone and Google a potential purchase. A study from adweek.com last year showed that 81 percent of surveyed
