ConsumerAffairs for Brands Blog

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Search Engine Marketing, Lead Generation, Ecommerce, SEO

The US floral gifting market is estimated to bring in $16 billion in revenue by 2023, providing ample opportunities for online flower delivery companies. However, competition is stiff. According to ...

Lead Generation

Lead generation is key to the marketing funnel. Though there are still very strong traditional strategies, those like TV ads and print are going out the door. But there are a growing number of ...

Lead Generation

Lead generation and online dating are strikingly similar. While users on Tinder or Match.com may not be busting out the data analytics tools or buyer personas, they still have similar journeys. Both ...

Lead Generation, Sales

As marketing and sales professionals, you’ve undoubtedly heard about the five-minute lead response time from a Harvard Business Review study. Since 2011, many businesses replicated this survey in ...

Lead Generation

Although advanced technology and automation helps marketers generate high-quality leads, HubSpot reports that “63 percent of companies identify lead generation as a top marketing challenge.” With the ...

Lead Generation, Sales

Do you currently know where in the purchasing journey your buyers are? While the buyer’s journey isn’t as riddled with complex villains and obstacles like fairy tale adventures, it is still filled ...

Lead Generation, Customer Reviews, Inbound Marketing

Every marketer wants to bring more qualified leads to sales, and ultimately drive more conversions from these leads. In fact, if you’re in marketing, success in your role is likely dependent on this ...

Search Engine Marketing, Lead Generation, Website Traffic, Inbound Marketing

You may have heard the old adage it is better to have four quarters than 100 pennies. The message behind the sentiment is there is more value in quality than quantity. The same can be said for ...

Search Engine Marketing, Content Marketing, Lead Generation

In this age of constant connection, it’s become commonplace to whip out a smartphone and Google a potential purchase. A study from adweek.com last year showed that 81 percent of surveyed consumers do ...