ConsumerAffairs for Brands Blog

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Lead Generation

Although advanced technology and automation helps marketers generate high-quality leads, HubSpot reports that “63 percent of companies identify lead generation as a top marketing challenge.” With the ...

Lead Generation, Sales

Do you currently know where in the purchasing journey your buyers are? While the buyer’s journey isn’t as riddled with complex villains and obstacles like fairy tale adventures, it is still filled ...

Lead Generation, Customer Reviews, Inbound Marketing

Every marketer wants to bring more qualified leads to sales, and ultimately drive more conversions from these leads. In fact, if you’re in marketing, success in your role is likely dependent on this ...

Search Engine Marketing, Lead Generation, Website Traffic, Inbound Marketing

You may have heard the old adage it is better to have four quarters than 100 pennies. The message behind the sentiment is there is more value in quality than quantity. The same can be said for ...

Search Engine Marketing, Content Marketing, Lead Generation

In this age of constant connection, it’s become commonplace to whip out a smartphone and Google a potential purchase. A study from adweek.com last year showed that 81 percent of surveyed consumers do ...