ConsumerAffairs for Brands Blog

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Incentivized Reviews, Customer Reviews, Negative Reviews

We know that nobody's perfect, so why do we expect our businesses to be, especially when it comes to star ratings? Encouraging honest feedback (the good, the bad, and the ugly) demonstrates ...

Marketing, Consumer Behavior, Incentivized Reviews, Customer Reviews

With companies like Amazon making the move to ban incentivized reviews, the power shift from brands to consumers is more apparent than ever.  

Marketing, Reputation Management, Incentivized Reviews, Customer Reviews

Amazon just banned incentivized reviews from their website. What can your brand learn from the decision? As reported in TechCrunch earlier this month, Amazon recently made the decision to ban all ...