ConsumerAffairs for Brands Blog

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Content Marketing, SEO, Search Engine Marketing, Digital Marketing, Marketing

The statement “content is king” continues to rule in marketing strategy, but getting content to perform effectively requires more than just a knack for high output. Smart content strategy focusing on ...

B2B Marketing, Digital Marketing

How do you make company purchasing decisions? Do you send out a general RFP, or do you start by asking colleagues about what products and services they buy?

Customer Retention, Digital Marketing, Customer Service

In 2013, a customer service study from Accenture revealed as many as 66% of consumers switched brands or businesses due to poor customer service. The number reflects a 4% increase in customer losses ...

Consumer Behavior, Customer Engagement, Digital Marketing

The average consumer is exposed to more than 3,000 brand messages on a daily basis. How do they decide which brands to trust? The answer is complex, and their basis of trust has changed significantly ...

Reputation Management, Digital Marketing

It’s no secret that brands of all shapes and sizes rely on the positive sentiments of customers to make repeated sales and improve their reputation. Customers that feel a connection with your brand, ...

Content Marketing, Search Engine Marketing, Digital Marketing

We’ve spoken to several companies lately spending outsized portions of their digital marketing budgets on pay-per-click advertising with a minimal focus on the impact organic search results could ...

SEO, Digital Marketing

Traditionally, marketers have keyed in on three stages in the buying process: stimulus, point of sale, and customer experience. After being prompted by stimulus like an advertisement, customers go to ...

Content Marketing, Consumer Behavior, Digital Marketing

Each month, over 7 million consumers visit ConsumerAffairs.com. Common consumer search queries include terms such as “best” or “reviews” as consumers actively research to locate products or services. ...

Digital Marketing

Franchising has several distinct advantages: easy access to expansion capital with minimal risk and talented, motivated business people running your stores among them. However, as many advantages as ...

Digital Marketing

The solar energy industry has grown rapidly over the past few years, with almost 600,000 buildings in the United States using solar as an energy source. As solar power becomes a mainstream and ...