ConsumerAffairs for Brands Blog

Stay updated with latest blog posts

Digital Marketing

Working on your 2017 marketing strategy? From mobile-dependence to programmatic advertising, here’s what you need to know about the top trends for the next year in marketing. There are some pillars ...

Customer Service, Marketing, Reputation Management, Digital Marketing

Using reviews as more than a customer service tool can allow your brand to collect crucial data to inform decisions and enable growth. Like a solid marketing strategy and reliable analytics, customer ...

Reputation Management, Digital Marketing

A successful reputation management strategy allows brands to positively affect the perception of their brand online. Smart brands are already actively engaging with consumers online through ...

Marketing, Reputation Management, Digital Marketing

So, what is online reputation management, anyway? Reputation management is a method of affecting public perception about a given brand through the monitoring of and active engagement with ...

Search Engine Marketing, Marketing, Content Marketing, Digital Marketing, SEO

The statement “content is king” continues to rule in marketing strategy, but getting content to perform effectively requires more than just a knack for high output. Smart content strategy focusing on ...

Digital Marketing, B2B Marketing

How do you make company purchasing decisions? Do you send out a general RFP, or do you start by asking colleagues about what products and services they buy?

Customer Service, Digital Marketing, Customer Retention

In 2013, a customer service study from Accenture revealed as many as 66% of consumers switched brands or businesses due to poor customer service. The number reflects a 4% increase in customer losses ...

Digital Marketing, Consumer Behavior, Customer Engagement

The average consumer is exposed to more than 3,000 brand messages on a daily basis. How do they decide which brands to trust? The answer is complex, and their basis of trust has changed significantly ...

Reputation Management, Digital Marketing

It’s no secret that brands of all shapes and sizes rely on the positive sentiments of customers to make repeated sales and improve their reputation. Customers that feel a connection with your brand, ...

Search Engine Marketing, Content Marketing, Digital Marketing

We’ve spoken to several companies lately spending outsized portions of their digital marketing budgets on pay-per-click advertising with a minimal focus on the impact organic search results could ...