Digital Marketing How To Improve SEO To Attract More Customers A customer’s first interaction with your brand can happen at any stage of the sales funnel. That’s because search engine optimization, or SEO, places you where your customers are. Why? Well,
Marketing Social Listening: What It Is and How to Maximize On It What comes to mind when you hear “social media?” You most likely think photos and comments, or content creation and community management. With social media being so visual, it’s easy to see
Marketing Marketing through summertime (while keeping your sanity) With the excitement of spring and summer comes a frenzy of activity. Marketers put their marketing skills on the line as they strive to exceed expectations and nail goals. A strong branding strategy
Marketing 5 Habits of Highly Successful Marketers What’s your word for 2019? For highly successful marketers it’s intention. With 2019 in full force, the goal for many marketing professionals is to reflect, improve and build upon what’s
Digital Marketing 3 reasons PPC might not work for your business As the internet continues to become a growing source of leads for many businesses, you may be wondering about getting into Pay Per Click advertising, commonly known as PPC Advertising. The road to
Website Traffic Five things to do when your traffic is down For anyone with a website, one of your key performance indicators is likely website traffic. After all, the more visitors to your site, the more opportunity for conversion, so it’s never a
Marketing 4 factors of highly annoying marketing (and what to do instead) Marketing ≠ AnnoyanceThere’s a reason we fast forward through commercial and click "Skip ad" as soon as we can — marketing efforts can be annoying. As a customer, you get it, but as a
Marketing ConsumerAffairs at LeadsCon Connect to Convert 2017 Solar Eclipse and lots of Weird Tricks to Convert LeadsWhat an excellent week in NYC! Not only did we have the opportunity to witness the first total solar eclipse visible from the contiguous
SEO Reviews, search engines and social proof — the real impact of user-generated content on the bottom line Marketing teams have to pay close attention to online reputation management now more than ever, as even the most successful marketing teams will tell you, it’s consumers, not marketers who truly own
Ecommerce How the internet has revolutionized the modern shopping experience The Internet has changed the way we live our lives in major ways and in simple ones, from how we connect with our loved ones to how we order our food. In the
Digital Marketing Top 5 digital marketing trends for 2017 Working on your 2017 marketing strategy? From mobile-dependence to programmatic advertising, here’s what you need to know about the top trends for the next year in marketing.There are some pillars in
Marketing 4 reasons you need to start collecting customer feedback today Using reviews as more than a customer service tool can allow your brand to collect crucial data to inform decisions and enable growth.Like a solid marketing strategy and reliable analytics, customer feedback
Digital Marketing How to measure your reputation marketing efforts A successful reputation management strategy allows brands to positively affect the perception of their brand online. Smart brands are already actively engaging with consumers online through dedicating an in-house customer service team to
Marketing What is online reputation management and why does it matter? So, what is online reputation management, anyway?Reputation management is a method of affecting public perception about a given brand through the monitoring of and active engagement with conversations surrounding that brand online.
Content Marketing Aligning your search marketing efforts through content strategies The statement “content is king” continues to rule in marketing strategy, but getting content to perform effectively requires more than just a knack for high output. Smart content strategy focusing on audience needs
Digital Marketing Engagement and reviews enhance B2B SaaS marketing How do you make company purchasing decisions? Do you send out a general RFP, or do you start by asking colleagues about what products and services they buy? We in the B2B SaaS
Customer Retention Could your business be losing customers to the competition? In 2013, a customer service study from Accenture revealed as many as 66% of consumers switched brands or businesses due to poor customer service. The number reflects a 4% increase in customer losses
Consumer Behavior Why consumers trust each other more than brands The average consumer is exposed to more than 3,000 brand messages on a daily basis. How do they decide which brands to trust? The answer is complex, and their basis of trust
Reputation Management Brand reputation: it’s a word-of-mouth game It’s no secret that brands of all shapes and sizes rely on the positive sentiments of customers to make repeated sales and improve their reputation. Customers that feel a connection with your
Content Marketing 4 Reasons Organic Search Wins over AdWords We’ve spoken to several companies lately spending outsized portions of their digital marketing budgets on pay-per-click advertising with a minimal focus on the impact organic search results could have on conversion rates
SEO What is the Zero Moment Of Truth? Traditionally, marketers have keyed in on three stages in the buying process: stimulus, point of sale, and customer experience. After being prompted by stimulus like an advertisement, customers go to the shelf — literal
Digital Marketing Why franchises need a centralized marketing voice online Franchising has several distinct advantages: easy access to expansion capital with minimal risk and talented, motivated business people running your stores among them. However, as many advantages as the model holds, it comes
Content Marketing Who visits ConsumerAffairs.com? Each month, over 7 million consumers visit ConsumerAffairs.com. Common consumer search queries include terms such as “best” or “reviews” as consumers actively research to locate products or services. A significant amount of
Digital Marketing The importance of reputation marketing for solar companies The solar energy industry has grown rapidly over the past few years, with almost 600,000 buildings in the United States using solar as an energy source. As solar power becomes a mainstream
Consumer Behavior Consumers looking for transparency in pet food manufacturers Many pet owners consider their furry companions an extension of their families. And just like with their families, when it comes to what their pets eat, most owners aren’t just grabbing the
