ConsumerAffairs for Brands Blog

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Digital Marketing

As the internet continues to become a growing source of leads for many businesses, you may be wondering about getting into Pay Per Click advertising, commonly known as PPC Advertising. The road to ...

Digital Marketing, Website Traffic

For anyone with a website, one of your key performance indicators is likely website traffic. After all, the more visitors to your site, the more opportunity for conversion, so it’s never a good sign ...

Marketing, Digital Marketing, Reputation Marketing

Marketing ≠ Annoyance  There’s a reason we fast forward through commercial and click "Skip ad" as soon as we can — marketing efforts can be annoying. As a customer, you get it, but as a marketer, you ...

Customer Service, Marketing, Reputation Management, Digital Marketing

Solar Eclipse and lots of Weird Tricks to Convert Leads What an excellent week in NYC! Not only did we have the opportunity to witness the first total solar eclipse visible from the contiguous United ...

Digital Marketing, Ecommerce, Customer Reviews

The Internet has changed the way we live our lives in major ways and in simple ones, from how we connect with our loved ones to how we order our food. In the commerce space, consumers are more ...

Digital Marketing

Working on your 2017 marketing strategy? From mobile-dependence to programmatic advertising, here’s what you need to know about the top trends for the next year in marketing. There are some pillars ...

Customer Service, Marketing, Reputation Management, Digital Marketing

Using reviews as more than a customer service tool can allow your brand to collect crucial data to inform decisions and enable growth. Like a solid marketing strategy and reliable analytics, customer ...

Reputation Management, Digital Marketing

A successful reputation management strategy allows brands to positively affect the perception of their brand online. Smart brands are already actively engaging with consumers online through ...

Marketing, Reputation Management, Digital Marketing

So, what is online reputation management, anyway? Reputation management is a method of affecting public perception about a given brand through the monitoring of and active engagement with ...