ConsumerAffairs for Brands Blog

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Negative Reviews, Customer Reviews, Incentivized Reviews

We know that nobody's perfect, so why do we expect our businesses to be, especially when it comes to star ratings? Encouraging honest feedback (the good, the bad, and the ugly) demonstrates ...

Customer Reviews, Review Collection

We’ve identified the top three ‘reputation killers’ of review and feedback collection.   In an age of so-called “fake news”, the credibility of online content (and commerce) is on every consumer’s ...

Customer Reviews

Online peer-to-peer customer reviews are a powerful and long-lasting advertising tool. Make the most of your request by asking at the opportune time for your business.

Consumer Behavior, Customer Reviews

Introduction I want to share three immutable – or unchanging – laws of online consumer behavior. I settled on this alternate title because the social media team told me my original title was too ...

Customer Reviews, Review Collection, Negative Reviews

The landscape of consumer knowledge has drastically changed over the last decade as technology and information are readily available at a consumer’s fingertips. Shoppers desire to do research, come ...

Reputation Management, Reputation Marketing, Customer Reviews

How your brand’s healthy online reputation can equal exponential return on your investment.

Customer Reviews, Customer Engagement, Buying Cycle

We recently had the opportunity to write a guest blog for ConsumerAffairs Accredited Brand TruGreen where we talked all about why reviews and complaints matter for both customers and companies.

Customer Service, Negative Reviews, Customer Reviews

Start managing the conversation around your brand and improve customer relationships with a review management strategy. “It takes 20 years to build a reputation and five minutes to ruin it.” – Warren ...

Reputation Management, Customer Reviews, Negative Reviews, Customer Service

No matter how good of a job you do of serving your customers, bad reviews are part of doing business in this increasingly connected world. Maybe a customer was having a bad day and is looking for ...