ConsumerAffairs for Brands Blog

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Customer Reviews

We’ve all been there—we’re facing a big purchase, whether it be something expensive or something we’ve never bought before, and we don’t know which brand to choose. Thankfully, with the help of ...

Consumer Behavior, Customer Reviews

Here at ConsumerAffairs, we love reviews! But, more importantly, we know consumers love reviews. But, why? What makes reviews such a valuable resource to consumers? And to what degree are reviews ...

Review Collection, Customer Reviews

Consumer reviews are a powerful marketing tool.  They promote They advocate They inspire change They provide social proof Read through the steps below to make sure you’re getting the most out of your ...

Customer Reviews

To some brands, reviews are a scary thought. After all, your customers can write anything about your brand for the whole world to see. Don't let the thought of a few negative reviews deter you. At ...

Lead Generation, Customer Reviews, Inbound Marketing

Every marketer wants to bring more qualified leads to sales, and ultimately drive more conversions from these leads. In fact, if you’re in marketing, success in your role is likely dependent on this ...

Marketing, Reputation Management, Ecommerce, Customer Engagement, Customer Reviews

Customer-centric stories make for compelling content. Are you making the most them?  

Incentivized Reviews, Customer Reviews, Negative Reviews

We know that nobody's perfect, so why do we expect our businesses to be, especially when it comes to star ratings? Encouraging honest feedback (the good, the bad, and the ugly) demonstrates ...

Review Collection, Customer Reviews

We’ve identified the top three ‘reputation killers’ of review and feedback collection.   In an age of so-called “fake news”, the credibility of online content (and commerce) is on every consumer’s ...

Customer Reviews

Online peer-to-peer customer reviews are a powerful and long-lasting advertising tool. Make the most of your request by asking at the opportune time for your business.

Consumer Behavior, Customer Reviews

Introduction I want to share three immutable – or unchanging – laws of online consumer behavior. I settled on this alternate title because the social media team told me my original title was too ...