ConsumerAffairs for Brands Blog

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Customer Retention, Customer Engagement

What drives one business to succeed over another? Some would say “sales” because financial success is often tied to business success. But, this overlooks one important piece: customer engagement. ...

Marketing, Customer Retention

Whether you want to measure customer service or build your persona, the Net Promoter Score (NPS) provides you with the data to direct your marketing strategy. HubSpot defines NPS as, “a customer ...

Customer Retention, Review Collection, Customer Reviews

You probably know that customer reviews are important. You know that when people say good things about your business online, others may see it and be a deciding factor in their purchasing decision. ...

Customer Retention, Leadership

When customer retention rates drop, it’s no surprise to see a decline in profits. Multiple studies conclude that more than half of a company’s sales stem from repeat buyers. Neil Patel writes that ...

Customer Service, Customer Retention, Customer Engagement

It may be the most wonderful time of the year, but the winter holiday season is also the busiest time for many businesses. Holiday spending in 2017 was higher than any point in the 21st century. In ...

Customer Service, Customer Retention

Considering it costs five times as much to attract a new customer than it does to keep an existing one, it's safe to say customer retention should be a top priority for any business. The first step ...

Customer Service, Digital Marketing, Customer Retention

In 2013, a customer service study from Accenture revealed as many as 66% of consumers switched brands or businesses due to poor customer service. The number reflects a 4% increase in customer losses ...