ConsumerAffairs for Brands Blog

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Leadership, Customer Retention

When customer retention rates drop, it’s no surprise to see a decline in profits. Multiple studies conclude that more than half of a company’s sales stem from repeat buyers. Neil Patel writes that ...

Customer Engagement, Customer Retention, Customer Service

It may be the most wonderful time of the year, but the winter holiday season is also the busiest time for many businesses. Holiday spending in 2017 was higher than any point in the 21st century. In ...

Customer Service, Customer Retention

Considering it costs five times as much to attract a new customer than it does to keep an existing one, it's safe to say customer retention should be a top priority for any business. The first step ...

Customer Retention, Digital Marketing, Customer Service

In 2013, a customer service study from Accenture revealed as many as 66% of consumers switched brands or businesses due to poor customer service. The number reflects a 4% increase in customer losses ...