ConsumerAffairs for Brands Blog

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Search Engine Marketing, Marketing, Content Marketing, Review Collection

Tara-Nicholle Nelson, CEO of Transformational Customer Insights, encourages businesses to leverage the true power of brand visibility. “You cannot buy engagement. You have to build engagement,” she ...

Content Marketing, Customer Reviews

At every step of your buyer’s journey, content marketing reigns. From attention-grabbing landing pages to review collection, online marketing requires a strategy that delivers a continuous cycle of ...

Marketing, Content Marketing

As marketing budgets expand, executives’ expectations rise. Data from the 2018 Gartner CEO and Senior Business Executive Survey shows that “57 percent of CEOs will increase their marketing budget ...

Marketing, Content Marketing, Buying Cycle

The buying cycle is a familiar concept: a user recognizes they have a need and sets out to find a solution which culminates in the purchase of a product of service. While many variations of the exact ...

Search Engine Marketing, Marketing, Content Marketing, Digital Marketing, SEO

The statement “content is king” continues to rule in marketing strategy, but getting content to perform effectively requires more than just a knack for high output. Smart content strategy focusing on ...

Search Engine Marketing, Content Marketing, Lead Generation

In this age of constant connection, it’s become commonplace to whip out a smartphone and Google a potential purchase. A study from adweek.com last year showed that 81 percent of surveyed consumers do ...

Search Engine Marketing, Content Marketing, SEO

Everyone wants to be number one, especially when it comes to ranking on search engine results pages (SERPs). Google, which at the beginning of this year owned around 75% of internet search traffic, ...

Search Engine Marketing, Content Marketing, Digital Marketing

We’ve spoken to several companies lately spending outsized portions of their digital marketing budgets on pay-per-click advertising with a minimal focus on the impact organic search results could ...

Content Marketing, Digital Marketing, Consumer Behavior

Each month, over 7 million consumers visit ConsumerAffairs.com. Common consumer search queries include terms such as “best” or “reviews” as consumers actively research to locate products or services. ...