Consumer Behavior 3 Factors That Influence Consumer Behavior In 2015, companies spent $68 billion worldwide on market research alone. For a long time, consumer behavior has been of interest to marketers and companies alike. But why? For one, it helps us
Customer Reviews What makes a review trustworthy? Here at ConsumerAffairs, we love reviews! But, more importantly, we know consumers love reviews. But, why? What makes reviews such a valuable resource to consumers? And to what degree are reviews used to
Consumer Behavior 3 Immutable Laws for Digital Marketers Introduction I want to share three immutable – or unchanging – laws of online consumer behavior. I settled on this alternate title because the social media team told me my original title was too long:
Marketing What’s the big deal with incentivized reviews? With companies like Amazon making the move to ban incentivized reviews, the power shift from brands to consumers is more apparent than ever. These new policies, aimed at eliminating potentially biased content, embrace
Consumer Behavior 6 surprising ways collecting reviews can boost your business From outperforming your competition in organic search to having happier employees, review collection is a powerhouse tool for brands.Most brands understand being engaged with customers online is an important factor in maintaining
Marketing How Finova Financial is mastering the reputation marketing revolution Finova Financial, the industry’s first cloud and mobile-based consumer lending platform, recently partnered with ConsumerAffairs, becoming an accredited brand on the platform. Citing ConsumerAffairs’ dedication to helping consumers as a core hallmark
Marketing Consumers trust content over star ratings When it comes to reviews which matters more, stars or reviews themselves? We set out to answer this question & you may be surprised by the results! Recently, ConsumerAffairs data scientist Sean Guillory,
Consumer Behavior Pet food reviews impact in-store purchasing at pet stores Have recent pet food recalls hurt your sales? Pet food reviews impact in-store purchasing. Learn how we can help your customers make better decisions. Consumers spend nearly $60 billion each year on pet
Consumer Behavior Why consumers trust each other more than brands The average consumer is exposed to more than 3,000 brand messages on a daily basis. How do they decide which brands to trust? The answer is complex, and their basis of trust
Content Marketing Who visits ConsumerAffairs.com? Each month, over 7 million consumers visit ConsumerAffairs.com. Common consumer search queries include terms such as “best” or “reviews” as consumers actively research to locate products or services. A significant amount of
Marketing Reach more homeowners with smarter consumer marketing After a half-decade of sluggish sales, news last month that large appliances (refrigerators, dishwashers and clothes washers and dryers) drove Lowe’s Q2 earnings up 4.5% is one of many recent signs
Consumer Behavior Consumer trust is key when it comes to pet care For many, leaving a beloved pet in a stranger’s care is as nerve racking as dropping off their child on the first day of school. Perhaps that’s why, according to report
Consumer Behavior Consumers looking for transparency in pet food manufacturers Many pet owners consider their furry companions an extension of their families. And just like with their families, when it comes to what their pets eat, most owners aren’t just grabbing the
