ConsumerAffairs for Brands Blog

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Customer Reviews, Consumer Behavior

Here at ConsumerAffairs, we love reviews! But, more importantly, we know consumers love reviews. But, why? What makes reviews such a valuable resource to consumers? And to what degree are reviews ...

Consumer Behavior, Customer Reviews

Introduction I want to share three immutable – or unchanging – laws of online consumer behavior. I settled on this alternate title because the social media team told me my original title was too ...

Marketing, Consumer Behavior, Incentivized Reviews, Customer Reviews

With companies like Amazon making the move to ban incentivized reviews, the power shift from brands to consumers is more apparent than ever.  

Consumer Behavior, Reputation Marketing, Customer Reviews, Customer Service

From outperforming your competition in organic search to having happier employees, review collection is a powerhouse tool for brands. Most brands understand being engaged with customers online is an ...

Marketing, Consumer Behavior, Reputation Marketing, Reputation Management

Finova Financial, the industry’s first cloud and mobile-based consumer lending platform, recently partnered with ConsumerAffairs, becoming an accredited brand on the platform.  

Marketing, Consumer Behavior, Customer Reviews, Customer Engagement

When it comes to reviews which matters more, stars or reviews themselves? We set out to answer this question & you may be surprised by the results!  

Consumer Behavior, Customer Reviews

Have recent pet food recalls hurt your sales? Pet food reviews impact in-store purchasing. Learn how we can help your customers make better decisions.

Consumer Behavior, Customer Engagement, Digital Marketing

The average consumer is exposed to more than 3,000 brand messages on a daily basis. How do they decide which brands to trust? The answer is complex, and their basis of trust has changed significantly ...

Content Marketing, Consumer Behavior, Digital Marketing

Each month, over 7 million consumers visit Common consumer search queries include terms such as “best” or “reviews” as consumers actively research to locate products or services. ...

Marketing, Consumer Behavior

After a half-decade of sluggish sales, news last month that large appliances (refrigerators, dishwashers and clothes washers and dryers) drove Lowe’s Q2 earnings up 4.5% is one of many recent signs ...