ConsumerAffairs for Brands Blog

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Buying Cycle, Customer Engagement, Customer Reviews

We recently had the opportunity to write a guest blog for ConsumerAffairs Accredited Brand TruGreen where we talked all about why reviews and complaints matter for both customers and companies.

Marketing, Content Marketing, Buying Cycle

The buying cycle is a familiar concept: a user recognizes they have a need and sets out to find a solution which culminates in the purchase of a product of service. While many variations of the exact ...

Customer Service, Reputation Management, Buying Cycle

Taking a critical eye to reviews about your brand is a little thing that makes a big impact. You’ve set up a few feedback channels and you’re seeing a steady stream of reviews come in about your ...