ConsumerAffairs for Brands Blog

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Marketing, Customer Retention

Whether you want to measure customer service or build your persona, the Net Promoter Score (NPS) provides you with the data to direct your marketing strategy. HubSpot defines NPS as, “a customer ...

Reputation Management

If you’re hungry for feedback about your business and always looking for ways to improve, you’re probably pouring over every word of each online review you receive. You might bask in the praise and ...

Reputation Management, B2B Marketing

“Excellent customer service is the number one job in any company! It is the personality of the company and the reason customers come back,” Connie Elder, CEO, and Founder of Peak 10 Skin says.

Review Collection, Customer Reviews

It’s fair to say that online reviews and online review platforms have changed the industry. Before the birth of third-party review sites, one person’s negative experience with your company would only ...

Long gone are the days in which B2B brands could just cold call a list of leads to build their customer bases. In fact, your company’s reputation makes up about one quarter of its value. As the world ...

Review Collection

When asked, 70% of customers will leave an online review for a business. This can lead to a treasure trove of information for a company regarding their products and services. However, even with this ...

Review Collection, Customer Reviews

What marketing goals are at the top of your list this year? Are you looking to push out improved service and get customers to sign up? Or maybe you’re on the nexus of a new product and want to ...

Reputation Management, Customer Engagement

In a recent study, PwC found that only 49 percent of U.S. consumers say companies provide a good customer experience, and a whopping 73 percent feel customer experience influences their purchasing ...

Marketing, Digital Marketing

What’s your word for 2019? For highly successful marketers it’s intention. With 2019 in full force, the goal for many marketing professionals is to reflect, improve and build upon what’s already been ...

Customer Reviews, Negative Reviews

If you manage your company’s social media accounts, you may be familiar with the knot in your stomach that appears when you see a negative review. Regardless of what causes the one-star rating or ...