The US floral gifting market is estimated to bring in $16 billion in revenue by 2023, providing ample opportunities for online flower delivery companies. However, competition is stiff. According to IBISWorld, “Over the past five years, a strong increase in the number of industry operators has significantly increased internal competition.”
While growth is good, it also creates a need for a sharp marketing strategy that emphasizes customer experience while building your reputation. Win big in the flower delivery industry using your SEO-friendly website and review collection efforts to develop and convert high-quality leads.
Ensure your website is SEO friendly
A search engine optimized website satisfies customers and search algorithms. A seoClarity study shows that “Ranking first on SERPs is more important than ever.” Sites that rank higher achieve enormous click-through-rates (CTR), which improves sales and generates leads. The seoClarity data finds:
- On desktop rank 1 achieves an average CTR of 19.3% compared to rank 10 with 2.2% CTR.
- On mobile, rank 1 achieves 27.7% CTR versus 2.8% for rank 10.
Ranking on page one isn’t easy, especially when 53% of traffic comes from mobile devices. That’s why flower delivery professionals optimize their metadata and product descriptions. They also develop SEO-friendly web pages that answer popular consumer questions, like: How much does flower delivery cost? By updating your website with information that’s relevant to humans and AI, you’ll attract more customers.
Participate in proactive review collection
With a variety of choices for online flower delivery, buyers read reviews before making a purchase. The Edelman Trust Barometer Special Report states, “77% of consumers say good reviews are a deal breaker or deciding factor in their buying decision.” Shoppers are more likely to scroll past links on the SERP that lack relevant and recent reviews.
BrightLocal reports that “40% of consumers only take into account reviews written within the past two weeks – up from 18% last year.” With review collection, you deliver added value to your prospects and increase sales. Plus, review collection goes hand-in-hand with SEO. Each review links back to your website, providing you with valuable link juice (i.e., credibility to the search engines). This improves your standing on the SERP and helps obtain new leads.
Gather high-quality leads
With an SEO optimized site and proactive review collection, you’ll generate more high-quality leads. According to Cision, “SEO leads have a 14.6% close rate.” While both your flower delivery website and review collection process increases sales of online flower deliveries; you can take additional steps to ensure a steady stream of leads.
- Share reviews on your website and social media
- Ask customers to recommend a friend
- Develop a loyalty program
Increase flower delivery sales
Flower delivery isn’t slowing down. IBISWorld research shows, “The market size of the Online Flower Shops industry in the US has grown 9.6% per year on average between 2014 and 2019.” However, with so many options, it’s essential that professionals take steps to strengthen their business. Having a website isn’t enough. Consumers want social proof and to know that you’ll deliver an excellent customer experience. With a solid SEO optimized website and ongoing review collection, you’ll generate high-quality leads and increase your flower delivery sales.