We recently had the opportunity to write a guest blog for ConsumerAffairs Accredited Brand TruGreen where we talked all about why reviews and complaints matter for both customers and companies.

Businesses that provide a professional service (like lawn care) live and die by their reputation, and for good reason. Customers looking for a great service provider want to maintain something important to them–in this case, their home–so they need a company worth the investment.

Year after year, surveys consistently point to personal recommendations as the most trusted information source when researching a purchase. As such, companies invest heavily in encouraging existing customers to recommend their business to friends (think referral discounts).

A close second to personal recommendations? Online reviews.

Read the full story on TruGreen's blog.