ConsumerAffairs for Brands Blog

Stay updated with latest blog posts

How customers and companies benefit from online reviews

Posted by Caitlin Schudalla
Caitlin Schudalla

We recently had the opportunity to write a guest blog for ConsumerAffairs Accredited Brand TruGreen where we talked all about why reviews and complaints matter for both customers and companies.

Businesses that provide a professional service (like lawn care) live and die by their reputation, and for good reason. Customers looking for a great service provider want to maintain something important to them–in this case, their home–so they need a company worth the investment.

Year after year, surveys consistently point to personal recommendations as the most trusted information source when researching a purchase. As such, companies invest heavily in encouraging existing customers to recommend their business to friends (think referral discounts).

A close second to personal recommendations? Online reviews.

Read the full story on TruGreen's blog.

Tags: Customer Reviews, Customer Engagement, Buying Cycle