Without the luxury of a one-size-fits-all product, virtual receptionist company Answer 1 tackles customer service and marketing with a uniquely diversified target audience. By partnering with ConsumerAffairs, Answer 1 was able to connect with consumers further down the sales cycle, making it one of the most profitable marketing channels for the company.
Problem: Providing Support in the Digital(lly Dependent) Age
As the business world continues to shift toward more digital-focused service offerings, companies wanting to stay ahead of the curve continue to increase their dependency on technological integration at all levels. Answer 1 knows it is important for answering services to shift along with the times. Virtual receptionist services, like those offered by Answer 1, answer that call for a more integrated, digital solution, leaving the traditional answering services of ol' to fall by the wayside in favor of advanced service offerings like scheduling, on-demand bilingual translation, order taking, help desk support, email and text monitoring, online chat, and CRM data entry to name a few.
Goals: Customization is Key with a Varied Client Base
Answer 1’s goal is to act as an extension of their clients’ businesses, and with such a wide-reaching customer base, representing small and large businesses alike in many different industries, this means Answer 1 must adapt to provide a custom service offering to best suit the need of each client. With their varied service offering, one that ranges from simple call answering all the way to tier 1 IT support, Answer 1 is able to answer that call for customization and serve each of their clients in a way that’s unique to their need.