ConsumerAffairs for Brands Blog

Stay updated with latest blog posts

Steven Rydin

Steven Rydin
Steven manages digital marketing for ConsumerAffairs, where he focuses on delivering superior content to seniors and retirees. His interest in understanding consumers led him to (and then away from) academics, where as a professor of marketing, he was always the most excited person in the room about the topics of analytics, content marketing, digital advertising, and email. Follow him on Twitter @mrrydin.
Find me on:

Recent Posts

Consumer Behavior, Customer Reviews

Introduction I want to share three immutable – or unchanging – laws of online consumer behavior. I settled on this alternate title because the social media team told me my original title was too ...

Reputation Management, Reputation Marketing

As a sales or business development professional, you know the art of the deal is all about building trust. If prospects trust you, they are more likely to buy from you. Trust is the foundation of ...