ConsumerAffairs All-Star: Jill Cardamone ConsumerAffairs is nothing without our all-star team. Every now and then, we like to feature the employees who go above and beyond, helping us achieve our mission of helping consumers and brands make
Search Engine Marketing How To Win Big In The Flower Delivery Industry The US floral gifting market is estimated to bring in $16 billion in revenue by 2023, providing ample opportunities for online flower delivery companies. However, competition is stiff. According to IBISWorld, “Over the
Lead Generation The Ultimate Cheat Sheet To Lead Generation Lead generation is key to the marketing funnel. Though there are still very strong traditional strategies, those like TV ads and print are going out the door. But there are a growing number
Customer Retention 4 Little Changes That Make A Big Difference In Customer Loyalty It’s no secret that retaining existing customers is better for business. According to recent statistics, acquiring a new customer can cost as much as five times more than maintaining a good relationship
Lead Generation Lead Generation and Online Dating - How They Are Similar Lead generation and online dating are strikingly similar. While users on Tinder or Match.com may not be busting out the data analytics tools or buyer personas, they still have similar journeys. Both
Customer Reviews Beginners Guide To Getting Quality Reviews Embracing the online world brings a lot of pluses for businesses today. For one, it’s easier to connect with consumers and get them to share their thoughts after purchase or experience. Quality
Customer Reviews 5 Reasons Online Reviews Matter When Choosing A Furniture Company As more customers turn to digital ordering for furniture, retailers aim to increase their sales using review collection to boost customer loyalty and drive repeat purchases. Statistica reports that “revenue from furniture and
Reputation Management The Next Big Thing In Brand Reputation Management In traditional marketing, managing a brand’s reputation is left to public relations pros. Today, reputation management is in the hands of web pros. With digital, marketers can shape their message and represent
Search Engine Marketing 4 Tactics To Boost Your Brand Visibility Tara-Nicholle Nelson, CEO of Transformational Customer Insights, encourages businesses to leverage the true power of brand visibility. “You cannot buy engagement. You have to build engagement,” she says. The former VP of marketing
Customer Reviews 3 Of The Worst Ways To Respond To Customer Reviews Every customer service professional aims to increase customer loyalty, trust and sales. However, when faced with negative reviews, your response — or lack of — matters. A study by Northwestern University's Spiegel Digital and Database
Reputation Management 5 Things You Need To Know About Online Reputation Does online reputation matter to your bottom line? Two different surveys by Deloitte answer this question with a resounding yes! Their Strategy and Risk assessment proves that “Reputation makes up over 25% of
Sales Looking To Boost Sales? Look No Further! In order for a business to succeed, they must see growth or at least maintain a certain level of steady success. For many businesses, this translates to a need for sales. More sales
Customer Service 4 Ways To Propel Your Pest Control Business Forward Business growth can be a difficult thing to accomplish, especially in niches where there is a lot of competition or if the needs for the business’s services are seasonal. The pest control
Review Collection 5 Reasons Online Reviews Matter Although marketing technology frequently changes, the consumer's need for social proof continues to outweigh other forms of advertising. An article by Psychological Science finds that "Given two products with similar ratings, consumers are
Marketing The Best Subject Lines To Get Your Customers To Leave A Review Online brand, Etsy, gets customer reviews for 25% of their purchases. How? Neil Patel says it's because they "asked their customers to leave a review with a follow-up email or text message." When
Digital Marketing How To Improve SEO To Attract More Customers A customer’s first interaction with your brand can happen at any stage of the sales funnel. That’s because search engine optimization, or SEO, places you where your customers are. Why? Well,
Marketing Social Listening: What It Is and How to Maximize On It What comes to mind when you hear “social media?” You most likely think photos and comments, or content creation and community management. With social media being so visual, it’s easy to see
Customer Engagement Beginners Guide To Customer Advocacy Your customers are your most significant investment and your greatest cheerleaders. That’s why it’s essential to develop a customer advocate strategy that boosts referrals while improving your brand reputation. Forrester says
Review Collection The Best Ways To Ask For Customer Feedback How often do you ask for customer feedback? Making the ask for many businesses poses a challenge. For one, knowing how to ask can be difficult. It takes skill to encourage customers to
Customer Retention 8 Surprising Stats About Customer Retention Customers are the lifeline of any business. That’s why it’s easy to get swept up into continuous campaigns of finding new clients! However, keeping the customers you already have happy and
Customer Reviews How Customer Reviews Create Revenue With Revoo reporting an “18% uplift in sales” due to reviews, it’s no surprise that executives at top companies use review collection to increase revenue. The power of social proof has been
Leadership Why Transparency Is Key With Your Customers The digital revolution has transformed our relationship with transparency. “According to Bright Local’s Consumer Review Survey 2014, consumers no longer trust what brands say about themselves and instead, 88% rely on other
Sales 5 Questions Every Sales Rep Should Be Able To Answer A sales representative has one of the most important roles in the entire business. Without them, a business cannot grow. Sales revenue is one of the most reliable methods for growth. Sales reps
Reputation Management See The ROI Of Investing In Your Brand Reputation It takes one viral tweet to damage your brand reputation. Along with an unhappy customer, your negative story also captures the attention of many others. Once you add in a few unresolved reviews,
Customer Reviews How Reviews Impact Your Business Online and Offline When considering reviews, it’s easy to assume that they only impact your business’s online presence. However, reviews have an effect offline as well! Both the online and offline worlds are remarkably
