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214 posts •

ConsumerAffairs All-Star: Maddie Morris

ConsumerAffairs is nothing without our all-star team. Every month, we like to feature the employees who go above and beyond, helping us achieve our mission of helping consumers and brands make smart decisions.

  • ConsumerAffairs
    ConsumerAffairs
1 min read

ConsumerAffairs All-Star: Abigail McArtor

ConsumerAffairs is nothing without our all-star team. Every month, we like to feature the employees who go above and beyond, helping us achieve our mission of helping consumers and brands make smart decisions.

  • ConsumerAffairs
    ConsumerAffairs
1 min read

ConsumerAffairs All-Star: Tina Miranda

ConsumerAffairs is nothing without our all-star team. Every month, we like to feature the employees who go above and beyond, helping us achieve our mission of helping consumers and brands make smart decisions.

  • ConsumerAffairs
    ConsumerAffairs
2 min read

ConsumerAffairs All-Star: Laura Richardson

ConsumerAffairs is nothing without our all-star team. Every month, we like to feature the employees who go above and beyond, helping us achieve our mission of helping consumers and brands make smart decisions.

  • ConsumerAffairs
    ConsumerAffairs
1 min read

ConsumerAffairs All-Star: Jill Cardamone

ConsumerAffairs is nothing without our all-star team. Every now and then, we like to feature the employees who go above and beyond, helping us achieve our mission of helping consumers and brands make

  • ConsumerAffairs
    ConsumerAffairs
1 min read
How To Win Big In The Flower Delivery Industry
Search Engine Marketing

How To Win Big In The Flower Delivery Industry

The US floral gifting market is estimated to bring in $16 billion in revenue by 2023, providing ample opportunities for online flower delivery companies. However, competition is stiff. According to IBISWorld, “Over the

  • ConsumerAffairs
    ConsumerAffairs
2 min read
The Ultimate Cheat Sheet To Lead Generation
Lead Generation

The Ultimate Cheat Sheet To Lead Generation

Lead generation is key to the marketing funnel. Though there are still very strong traditional strategies, those like TV ads and print are going out the door. But there are a growing number

  • ConsumerAffairs
    ConsumerAffairs
4 min read
4 Little Changes That Make A Big Difference In Customer Loyalty
Customer Retention

4 Little Changes That Make A Big Difference In Customer Loyalty

It’s no secret that retaining existing customers is better for business. According to recent statistics, acquiring a new customer can cost as much as five times more than maintaining a good relationship

  • ConsumerAffairs
    ConsumerAffairs
3 min read
Lead Generation and Online Dating - How They Are Similar
Lead Generation

Lead Generation and Online Dating - How They Are Similar

Lead generation and online dating are strikingly similar. While users on Tinder or Match.com may not be busting out the data analytics tools or buyer personas, they still have similar journeys. Both

  • ConsumerAffairs
    ConsumerAffairs
3 min read
Beginners Guide To Getting Quality Reviews
Customer Reviews

Beginners Guide To Getting Quality Reviews

Embracing the online world brings a lot of pluses for businesses today. For one, it’s easier to connect with consumers and get them to share their thoughts after purchase or experience. Quality

  • ConsumerAffairs
    ConsumerAffairs
2 min read
5 Reasons Online Reviews Matter When Choosing A Furniture Company
Customer Reviews

5 Reasons Online Reviews Matter When Choosing A Furniture Company

As more customers turn to digital ordering for furniture, retailers aim to increase their sales using review collection to boost customer loyalty and drive repeat purchases. Statistica reports that “revenue from furniture and

  • ConsumerAffairs
    ConsumerAffairs
2 min read
The Next Big Thing In Brand Reputation Management
Reputation Management

The Next Big Thing In Brand Reputation Management

In traditional marketing, managing a brand’s reputation is left to public relations pros. Today, reputation management is in the hands of web pros. With digital, marketers can shape their message and represent

  • ConsumerAffairs
    ConsumerAffairs
3 min read
4 Tactics To Boost Your Brand Visibility
Search Engine Marketing

4 Tactics To Boost Your Brand Visibility

Tara-Nicholle Nelson, CEO of Transformational Customer Insights, encourages businesses to leverage the true power of brand visibility. “You cannot buy engagement. You have to build engagement,” she says. The former VP of marketing

  • ConsumerAffairs
    ConsumerAffairs
4 min read
3 Of The Worst Ways To Respond To Customer Reviews
Customer Reviews

3 Of The Worst Ways To Respond To Customer Reviews

Every customer service professional aims to increase customer loyalty, trust and sales. However, when faced with negative reviews, your response — or lack of — matters. A study by Northwestern University's Spiegel Digital and Database

  • ConsumerAffairs
    ConsumerAffairs
2 min read
5 Things You Need To Know About Online Reputation
Reputation Management

5 Things You Need To Know About Online Reputation

Does online reputation matter to your bottom line? Two different surveys by Deloitte answer this question with a resounding yes! Their Strategy and Risk assessment proves that “Reputation makes up over 25% of

  • ConsumerAffairs
    ConsumerAffairs
2 min read
Looking To Boost Sales? Look No Further!
Sales

Looking To Boost Sales? Look No Further!

In order for a business to succeed, they must see growth or at least maintain a certain level of steady success. For many businesses, this translates to a need for sales. More sales

  • ConsumerAffairs
    ConsumerAffairs
3 min read
4 Ways To Propel Your Pest Control Business Forward
Customer Service

4 Ways To Propel Your Pest Control Business Forward

Business growth can be a difficult thing to accomplish, especially in niches where there is a lot of competition or if the needs for the business’s services are seasonal. The pest control

  • ConsumerAffairs
    ConsumerAffairs
2 min read
5 Reasons Online Reviews Matter
Review Collection

5 Reasons Online Reviews Matter

Although marketing technology frequently changes, the consumer's need for social proof continues to outweigh other forms of advertising. An article by Psychological Science finds that "Given two products with similar ratings, consumers are

  • ConsumerAffairs
    ConsumerAffairs
2 min read
The Best Subject Lines To Get Your Customers To Leave A Review
Marketing

The Best Subject Lines To Get Your Customers To Leave A Review

Online brand, Etsy, gets customer reviews for 25% of their purchases. How? Neil Patel says it's because they "asked their customers to leave a review with a follow-up email or text message." When

  • ConsumerAffairs
    ConsumerAffairs
2 min read
How To Improve SEO To Attract More Customers
Digital Marketing

How To Improve SEO To Attract More Customers

A customer’s first interaction with your brand can happen at any stage of the sales funnel. That’s because search engine optimization, or SEO, places you where your customers are. Why? Well,

  • ConsumerAffairs
    ConsumerAffairs
4 min read
Social Listening: What It Is and How to Maximize On It
Marketing

Social Listening: What It Is and How to Maximize On It

What comes to mind when you hear “social media?” You most likely think photos and comments, or content creation and community management. With social media being so visual, it’s easy to see

  • ConsumerAffairs
    ConsumerAffairs
4 min read
Beginners Guide To Customer Advocacy
Customer Engagement

Beginners Guide To Customer Advocacy

Your customers are your most significant investment and your greatest cheerleaders. That’s why it’s essential to develop a customer advocate strategy that boosts referrals while improving your brand reputation. Forrester says

  • ConsumerAffairs
    ConsumerAffairs
3 min read
The Best Ways To Ask For Customer Feedback
Review Collection

The Best Ways To Ask For Customer Feedback

How often do you ask for customer feedback? Making the ask for many businesses poses a challenge. For one, knowing how to ask can be difficult. It takes skill to encourage customers to

  • ConsumerAffairs
    ConsumerAffairs
4 min read
8 Surprising Stats About Customer Retention
Customer Retention

8 Surprising Stats About Customer Retention

Customers are the lifeline of any business. That’s why it’s easy to get swept up into continuous campaigns of finding new clients! However, keeping the customers you already have happy and

  • ConsumerAffairs
    ConsumerAffairs
2 min read
How Customer Reviews Create Revenue
Customer Reviews

How Customer Reviews Create Revenue

With Revoo reporting an “18% uplift in sales” due to reviews, it’s no surprise that executives at top companies use review collection to increase revenue. The power of social proof has been

  • ConsumerAffairs
    ConsumerAffairs
2 min read

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