ConsumerAffairs for Brands Blog

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ConsumerAffairs
Connecting brands with their customers.

Recent Posts

Reputation Management, Reputation Marketing

In traditional marketing, managing a brand’s reputation is left to public relations pros. Today, reputation management is in the hands of web pros. With digital, marketers can shape their message and ...

Search Engine Marketing, Marketing, Content Marketing, Review Collection

Tara-Nicholle Nelson, CEO of Transformational Customer Insights, encourages businesses to leverage the true power of brand visibility. “You cannot buy engagement. You have to build engagement,” she ...

Customer Reviews

Every customer service professional aims to increase customer loyalty, trust and sales. However, when faced with negative reviews, your response — or lack of — matters. A study by Northwestern ...

Reputation Management, Review Collection

Does online reputation matter to your bottom line? Two different surveys by Deloitte answer this question with a resounding yes! Their Strategy and Risk assessment proves that “Reputation makes up ...

Sales, Customer Reviews

In order for a business to succeed, they must see growth or at least maintain a certain level of steady success. For many businesses, this translates to a need for sales. More sales results in more ...

Customer Service, Customer Reviews

Business growth can be a difficult thing to accomplish, especially in niches where there is a lot of competition or if the needs for the business’s services are seasonal. The pest control industry ...

Review Collection, Customer Reviews

Although marketing technology frequently changes, the consumer's need for social proof continues to outweigh other forms of advertising. An article by Psychological Science finds that "Given two ...

Marketing, Review Collection

Online brand, Etsy, gets customer reviews for 25% of their purchases. How? Neil Patel says it's because they "asked their customers to leave a review with a follow-up email or text message." When you ...

Digital Marketing, SEO

A customer’s first interaction with your brand can happen at any stage of the sales funnel. That’s because search engine optimization, or SEO, places you where your customers are. Why? Well, what ...

Marketing, Digital Marketing

What comes to mind when you hear “social media?” You most likely think photos and comments, or content creation and community management. With social media being so visual, it’s easy to see how these ...