ConsumerAffairs for Brands Blog

Stay updated with latest blog posts

ConsumerAffairs

ConsumerAffairs
Connecting brands with their customers.

Recent Posts

Review Collection, Customer Reviews

It’s fair to say that online reviews and online review platforms have changed the industry. Before the birth of third-party review sites, one person’s negative experience with your company would only ...

Long gone are the days in which B2B brands could just cold call a list of leads to build their customer bases. In fact, your company’s reputation makes up about one quarter of its value. As the world ...

When asked, 70% of customers will leave an online review for a business. This can lead to a treasure trove of information for a company regarding their products and services. However, even with this ...

Customer Reviews, Review Collection

What marketing goals are at the top of your list this year? Are you looking to push out improved service and get customers to sign up? Or maybe you’re on the nexus of a new product and want to ...

Customer Engagement, Reputation Management

In a recent study, PwC found that only 49 percent of U.S. consumers say companies provide a good customer experience, and a whopping 73 percent feel customer experience influences their purchasing ...

Marketing, Digital Marketing

What’s your word for 2019? For highly successful marketers it’s intention. With 2019 in full force, the goal for many marketing professionals is to reflect, improve and build upon what’s already been ...

Negative Reviews, Customer Reviews

If you manage your company’s social media accounts, you may be familiar with the knot in your stomach that appears when you see a negative review. Regardless of what causes the one-star rating or ...

Popular consumer news and review website recognized as G2 Crowd Leader

Negative Reviews, Customer Reviews

Did you know that 82 percent of shoppers specifically seek out negative reviews? Buyers depend on peer-to-peer evaluations for research, and consequently, they seek out a variety of opinions before ...

B2B Marketing, Marketing

Did you set resolutions for your company in 2019? While many people use the new year as a time to reflect on what personal changes they wish to make, the occasion is also a great time to re-examine ...