ConsumerAffairs for Brands Blog

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Audrey Isabelle

Recent Posts

Review Collection, Customer Reviews

Consumer reviews are a powerful marketing tool.  They promote They advocate They inspire change They provide social proof Read through the steps below to make sure you’re getting the most out of your ...

Negative Reviews, Customer Reviews, Incentivized Reviews

We know that nobody's perfect, so why do we expect our businesses to be, especially when it comes to star ratings? Encouraging honest feedback (the good, the bad, and the ugly) demonstrates ...

Leadership

Outside of a job title, what does it mean to be an “effective leader”? This post looks at leadership through the lens of psychology to give concrete, practical meaning to common leadership traits ...

Negative Reviews, Reputation Management

Knowledge is power. When you have a comprehensive understanding of negative reviews, you’ll be less likely to over (or under) react toward them. More importantly, you'll have a better understanding ...