If you ask most young kids what they want to be when they grow up you will likely hear an answer along the lines of police officer, doctor, or astronaut. You probably wouldn’t hear any of them say they want to be a marketer. But marketers are important employees in their own regard. Marketers are the link between a business and its prospects. They’re some of your biggest cheerleaders, and they play a large role in the success of a business.
A popular infographic by Salesforce depicts the modern marketer as one part artist, one part scientist in today’s technological landscape. A marketer must hone in on their creative abilities to produce engaging content with an appealing visual aesthetic while simultaneously tracking and evaluating campaign performance.
At the end of the day, some strategies are more successful and some marketers are more effective than others. Here are five habits of highly effective marketers.
They Never Stop Learning
Highly effective marketers never stop learning. They understand in order to be successful they need to constantly learn new strategies and techniques and stay up-to-date on the latest trends. Effective marketers spend time reading new studies and listening to podcasts from industry leaders to continue learning.
Effective marketers use feedback from their prospects to continue improving and building their processes. This feedback can be direct feedback in the form of surveys and questionnaires, or implicit feedback through analytics such as open rate, click-through rate, and other types of engagement.
Effective marketers spend time researching their customers, assigning personas, and identifying pain points to tailor their market efforts toward them. Much of the learning process results from studying analytics to learn where, when, and how prospects are engaging with content.
They Don’t Make Assumptions
As we just discussed, effective marketers use the tools at their disposal to continue to learn, therefore they don’t have to guess or make assumptions since they have real data. Effective marketers research and understand their customers. They use demographics and psychographics to assign personas to their prospects. Then, this information is used to understand what the customer wants and how they want it delivered in a way that addressed their pain points.
They Build Relationships
Effective marketers understand the value of building relationships with customers. After all, customers are the reason you have a company. Effective marketers use communication and networking skills to build rapport with existing clients and prospects.
Effective marketers create and communicate value. They use the information they gather to show prospects how your product or service will benefit them. Taking the time to cultivate relationships builds trust and credibility in the minds of consumers making them more likely to spend, and also more likely to tell others about your brand. You have to give before you get, so by giving value to customers first, you get their trust in the end.
They Know How to Prioritize
Effective Marketers know how to prioritize. There’s not always enough time in the day to get to everything but effective marketers know what has to get done. They are strategic in their planning and put the most important things first. The most important things are not always the biggest or most profitable tasks, but rather the tasks that lay a solid foundation from which to build. Effective marketers create a marketing plan with important dates and deadlines and stick to the calendar.
They Don’t Give Up
One of the best habits of highly effective marketers is they don’t give up. Once they have taken time to do their research, get to understand the persona, and track their performance, they won’t stop their marketing efforts. An effective marketer always sends one more email or makes one more phone call because it’s all about catching the prospect at exactly the right time. Effective marketers fully understand the value they bring and will continually try different methods or processes until they succeed.
As with anything, what works for one person may not be the best fit for another. Some processes may require adjustments to make them work. The best advice is to identify which of these habits are lacking in your own marketing strategies and take steps to implement them strategically over time.