ConsumerAffairs for Brands Blog

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Reputation Marketing, Reputation Management

 Find yourself asking what is reputation management? Here are 4 guaranteed ways to use this powerful tool to boost your brand's online image.   

Sales, Leadership

In 2018, content reigned supreme. From video marketing to blogging, businesses zeroed in on delivering value to customers. The next step to upping your sales strategy and keeping consumers engaged in ...

Customer Reviews, Review Collection

There are few feelings better than finally bringing your inbox to zero. If you work in marketing or customer service, then that’s a high you may never get to experience. In these positions, it seems ...

Gaining the trust of wary consumers and maintaining a stellar customer experience isn’t easy. A study by SurveyMonkey shows that “about half of consumers have never bought something because of an ...

Negative Reviews, Reputation Marketing

If your holiday marketing was successful, you may have brought in many new customers this season. As consumers take down their tinsel and jot down their resolutions, they also start talking about the ...

Negative Reviews, Customer Reviews, Reputation Marketing

There’s an old saying that goes “what you don’t know, can’t hurt you,” and while that may be true in terms of gossip and organized crime, it’s definitely NOT true in business. In the age of the ...

SEO, Search Engine Marketing

Consumers aren’t backing down from using Google to answer their questions. With more than 40,000 user-activated Google searches every second, the opportunities to reach your target audience has never ...

Customer Reviews, Customer Retention, Review Collection

You probably know that customer reviews are important. You know that when people say good things about your business online, others may see it and be a deciding factor in their purchasing decision. ...

Leadership, Customer Retention

When customer retention rates drop, it’s no surprise to see a decline in profits. Multiple studies conclude that more than half of a company’s sales stem from repeat buyers. Neil Patel writes that ...