ConsumerAffairs for Brands Blog

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ConsumerAffairs, CA Culture

ConsumerAffairs is nothing without our all-star team. Every now and then, we like to feature the employees who go above and beyond, helping us achieve our mission of helping consumers and brands make ...

Search Engine Marketing, Lead Generation, Ecommerce, SEO

The US floral gifting market is estimated to bring in $16 billion in revenue by 2023, providing ample opportunities for online flower delivery companies. However, competition is stiff. According to ...

Lead Generation

Lead generation is key to the marketing funnel. Though there are still very strong traditional strategies, those like TV ads and print are going out the door. But there are a growing number of ...

Customer Retention

It’s no secret that retaining existing customers is better for business. According to recent statistics, acquiring a new customer can cost as much as five times more than maintaining a good ...

Lead Generation

Lead generation and online dating are strikingly similar. While users on Tinder or Match.com may not be busting out the data analytics tools or buyer personas, they still have similar journeys. Both ...

Customer Reviews

Embracing the online world brings a lot of pluses for businesses today. For one, it’s easier to connect with consumers and get them to share their thoughts after purchase or experience. Quality ...

Reputation Management, Reputation Marketing

In traditional marketing, managing a brand’s reputation is left to public relations pros. Today, reputation management is in the hands of web pros. With digital, marketers can shape their message and ...

Search Engine Marketing, Marketing, Content Marketing, Review Collection

Tara-Nicholle Nelson, CEO of Transformational Customer Insights, encourages businesses to leverage the true power of brand visibility. “You cannot buy engagement. You have to build engagement,” she ...

Customer Reviews

Every customer service professional aims to increase customer loyalty, trust and sales. However, when faced with negative reviews, your response — or lack of — matters. A study by Northwestern ...