ConsumerAffairs for Brands Blog

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SEO, Review Collection

There’s no doubt that the quality of your online reviews matters. It’s great for potential customers to see five-star feedback and read all the reasons that clients enjoy your business. However, you ...

Sales, Customer Reviews

When it comes to sales and customer service, having the right people on your team is essential. A crew of experienced professionals increases sales and builds consumer confidence.  However, with ...

Lead Generation, Sales

Do you currently know where in the purchasing journey your buyers are? While the buyer’s journey isn’t as riddled with complex villains and obstacles like fairy tale adventures, it is still filled ...

Customer Service, Customer Engagement

In a recent study, New Voice Media found that U.S. companies lost an estimated $41 billion due to poor customer experiences each year. Additionally, 34 percent of all consumers report that they post ...

Marketing, Reputation Marketing

You have probably heard that word-of-mouth is the gold standard for getting your brand name out there. After all, the numbers and the logic prove time and time again that when people get ...

Review Collection, Customer Reviews

In a study by BrightLocal, it was revealed that 80 percent of consumers aged 18-34 have left an online review for a company whose services or goods they’ve purchased. This is a huge jump from four ...

Marketing, Customer Retention

Whether you want to measure customer service or build your persona, the Net Promoter Score (NPS) provides you with the data to direct your marketing strategy. HubSpot defines NPS as, “a customer ...

Reputation Management

If you’re hungry for feedback about your business and always looking for ways to improve, you’re probably pouring over every word of each online review you receive. You might bask in the praise and ...

Reputation Management, B2B Marketing

“Excellent customer service is the number one job in any company! It is the personality of the company and the reason customers come back,” Connie Elder, CEO, and Founder of Peak 10 Skin says.

Review Collection, Customer Reviews

It’s fair to say that online reviews and online review platforms have changed the industry. Before the birth of third-party review sites, one person’s negative experience with your company would only ...