Marketing The Best Subject Lines To Get Your Customers To Leave A Review Online brand, Etsy, gets customer reviews for 25% of their purchases. How? Neil Patel says it's because they "asked their customers to leave a review with a follow-up email or text message." When
3 Factors That Influence Consumer Behavior In 2015, companies spent $68 billion worldwide on market research alone. For a long time, consumer behavior has been of interest to marketers and companies alike. But why? For one, it helps us
Did You Know - Customers Trust Each Other More Than Brands? Customers have long trusted each other more than brands to make purchasing decisions. One-on-one marketing conferences, kitchen product demos, even quick exchanges over a cup of coffee have long been the norm. Why?
Reviews Why the number of reviews matter There’s no doubt that the quality of your online reviews matters. It’s great for potential customers to see five-star feedback and read all the reasons that clients enjoy your business. However,
Reviews When are online reviews used? It’s fair to say that online reviews and online review platforms have changed the industry. Before the birth of third-party review sites, one person’s negative experience with your company would only
Reviews The real reason you should collect customer reviews You probably know that customer reviews are important. You know that when people say good things about your business online, others may see it and be a deciding factor in their purchasing decision.
4 reasons to embrace negative reviews and unhappy customers When you get a negative review from a customer, it can often be a cringe-worthy experience. Your first instinct may be to refute and deny what the customer is saying. You may feel
Marketing How to reach customers at every stage of the buying cycle The buying cycle is a familiar concept: a user recognizes they have a need and sets out to find a solution which culminates in the purchase of a product of service. While many
5 companies known for their all-star customer service and how you can incorporate their strategies into your business What does it take to rank in the proverbial customer service hall of fame? Here are five companies that get it right, and some key takeaways you can start applying to your own
How the internet has revolutionized the modern shopping experience The Internet has changed the way we live our lives in major ways and in simple ones, from how we connect with our loved ones to how we order our food. In the
Marketing Consumers trust content over star ratings When it comes to reviews which matters more, stars or reviews themselves? We set out to answer this question & you may be surprised by the results! Recently, ConsumerAffairs data scientist Sean Guillory,
Why consumers trust each other more than brands The average consumer is exposed to more than 3,000 brand messages on a daily basis. How do they decide which brands to trust? The answer is complex, and their basis of trust
Consumers looking for transparency in pet food manufacturers Many pet owners consider their furry companions an extension of their families. And just like with their families, when it comes to what their pets eat, most owners aren’t just grabbing the
