ConsumerAffairs for Brands Blog

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Review Collection, Customer Reviews

Although marketing technology frequently changes, the consumer's need for social proof continues to outweigh other forms of advertising. An article by Psychological Science finds that "Given two ...

Marketing, Review Collection

Online brand, Etsy, gets customer reviews for 25% of their purchases. How? Neil Patel says it's because they "asked their customers to leave a review with a follow-up email or text message." When you ...

Digital Marketing, SEO

A customer’s first interaction with your brand can happen at any stage of the sales funnel. That’s because search engine optimization, or SEO, places you where your customers are. Why? Well, what ...

Marketing, Digital Marketing

What comes to mind when you hear “social media?” You most likely think photos and comments, or content creation and community management. With social media being so visual, it’s easy to see how these ...

Customer Engagement

Your customers are your most significant investment and your greatest cheerleaders. That’s why it’s essential to develop a customer advocate strategy that boosts referrals while improving your brand ...

Review Collection, Customer Reviews

How often do you ask for customer feedback? Making the ask for many businesses poses a challenge. For one, knowing how to ask can be difficult. It takes skill to encourage customers to share their ...

Customer Retention

Customers are the lifeline of any business. That’s why it’s easy to get swept up into continuous campaigns of finding new clients! However, keeping the customers you already have happy and satisfied ...

Customer Reviews

With Revoo reporting an “18% uplift in sales” due to reviews, it’s no surprise that executives at top companies use review collection to increase revenue. The power of social proof has been ...

Leadership

The digital revolution has transformed our relationship with transparency. “According to Bright Local’s Consumer Review Survey 2014, consumers no longer trust what brands say about themselves and ...

Sales

A sales representative has one of the most important roles in the entire business. Without them, a business cannot grow. Sales revenue is one of the most reliable methods for growth. Sales reps are ...