ConsumerAffairs for Brands Blog

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Customer Service, Customer Retention

Considering it costs five times as much to attract a new customer than it does to keep an existing one, it's safe to say customer retention should be a top priority for any business. The first step ...

Reputation Management

Your online reputation can make or break your business. It’s crucial not only to cultivate a collection of unbiased customer-driven content about your brand online through reviews and testimonials, ...

Making sure there are strong, user-friendly customer feedback channels in place can help brands create loyal customers, attract new leads, and solve organizational problems.  

Customer Service, Reputation Marketing, Review Collection

Marketing and customer experience go hand in hand. While it hasn’t always been easy to see the relationship, an increase in consumers using user-generated content (often in the form of customer ...

ConsumerAffairs

What an incredible week in sunny San Diego! The Paradise Point Resort was the perfect venue for Unleash 2018. More than 40 sales leaders from around the world were invited to speak at Unleash this ...

Negative Reviews

Why do people post negative reviews? According to a research conducted TNS NIPO, 30% of people post online reviews or social media comments about brands to vent negative feelings, while 23% post ...

It’s hard to understate the value of consumer reviews for your business – 63% of consumers are more likely purchase from a company with user reviews, search engines rank sites with consumer reviews ...

Marketing

Do a quick search for “questions every marketer should be able to answer” and you’ll quickly be overwhelmed with everyone’s thoughts on the role we play as marketers today (some are pretty ...

Customer Reviews

We’ve all been there—we’re facing a big purchase, whether it be something expensive or something we’ve never bought before, and we don’t know which brand to choose. Thankfully, with the help of ...

ConsumerAffairs, CA Culture

ConsumerAffairs is nothing without our all-star team. Every now and then, we like to feature the employees who go above and beyond, helping us achieve our mission of helping consumers and brands make ...